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Ambarella was founded in 2004 by Feng-Ming (Fermi) Wang and Les Kohn with the goal of developing high-definition H.264 video encoders for the professional broadcast market. Soon after, Ambarella applied this same technology to consumer video and security IP camera markets, focusing on the development of low-power, compression -efficient chips capable of producing high-quality imagery in challenging lighting and high-motion environments.
Over the next decade, Ambarella chips appeared in a number of consumer camera products, including the GoPro Hero (up until the Hero 5 series), the Dropcam by Nest, Garmin automotive dash cams and the DJI Phantom series of drones. In professional markets, Ambarella chips were used in high-end broadcasting encoders such as from Harmonic Inc, and in IP cameras for surveillance from companies like i-PRO, Axis Communications and Bosch.