Income statement waterfall. Green diagonal stripes add to the running result, red diagonal stripes subtract from it, and a thin axis line marks the loss-zone boundary.
- Revenue: $1.99M. Running result $1.99M. Revenue: $1.99M.
- Cost of revenue: −$2.14M. Running result −$155.98K.
- Gross loss: −$155.98K. Running result −$155.98K.
- Consulting/payroll and other costs: −$1.07M. Running result −$1.23M.
- Compensation expense – officers – deferred comp – related party: −$62.5K. Running result −$1.29M.
- Rental expense, warehousing, outlet expense: −$36.98K. Running result −$1.33M.
- Product development costs: −$6.7K. Running result −$1.33M.
- Marketing and brand development costs: −$1.24M. Running result −$2.57M.
- Administrative and other: −$2.03M. Running result −$4.61M.
- Depreciation and amortization expense: −$124.2K. Running result −$4.73M.
- Operating income: −$4.73M. Running result −$4.73M.
- Other expense: −$1.25M. Running result −$5.98M.
- Pre-tax loss: −$5.98M. Running result −$5.98M.
- Income tax benefit: $0. Running result −$5.98M.
- Net loss: −$5.98M. Running result −$5.98M.
