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The co-founders met at Facebook, where Moskovitz, Facebook's co-founder and vice president of engineering, and his colleague Rosenstein created a productivity tool called Tasks. In 2008, the co-founders left Facebook to start Asana. A Sanskrit word they chose as the name refers to the place and bodily posture yogi adopts to meditate. With their choice, co-founders wanted to describe their aim to build a product that simplifies things — Asana, a pose, is the result of the combination of form and fluidity to stay focused. Asana officially launched for free out of beta in November 2011 and commercially in April 2012.
In 2014, Asana launched its native iOS app and in January 2015, Asana released its native Android app. In 2016, Asana raised $50 million in Series C financing led by Sam Altman, President of Y Combinator. In 2017, Asana integrated with Gmail, and launched its app in French and German.
By January 2018, more than 35,000 paying customers were using Asana, including CityFibre, AB-InBev, Viessmann, eBay, Uber, Overstock.com, Navy Federal Credit Union, Icelandair, and IBM. That same year, the company raised $75 million in Series D funding led by Generation Investment Management, a firm backed by Al Gore. In November 2018, Asana raised another $50 million in funding in Series E to invest in international and product expansion.
In September 2020, Asana went public on the New York Stock Exchange via a direct public offering. In August 2021, Asana dual listed on the Long-Term Stock Exchange.
In April 2022, Asana released its annual Anatomy of Work Index. The report surveyed the behaviors and attitudes of more than 10,000 knowledge workers globally to highlight differences and year-over-year trends in the modern workplace.
As of September 2022, Asana had 131,000 customers.
In March 2025, co-founder and CEO Dustin Moskovitz announced his retirement, causing Asana's stock to drop 25%. In June 2025, Asana appointed Dan Rogers, formerly of LaunchDarkly, ServiceNow, and Rubrik, as CEO, with Moskovitz remaining as chairman. Rogers officially became CEO on July 21, 2025.
In May 2026, Asana acquired StackAI, a no-code artificial intelligence workflow-automation platform, for $75 million. The acquisition was announced alongside Asana's quarterly earnings, with the company positioning it as part of its strategy to integrate AI agents into enterprise workflows.