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Hispanic, Black, and Asian American consumers are driving U.S. population and spending growth, yet the advertising industry still underinvests in […]
How opt-in attention and interactive creative can add a new layer of engagement and insight to in-app advertising. FOR ADVERTISERS […]
How a curated demand path lifts CPMs and fill versus dumping inventory into the open market. FOR PUBLISHERS & ADVERTISERS […]
Once upon a time, Arthur Laffer sketched a curve on a cocktail napkin, or so the story goes. The idea behind it […]
Insight Innovation Ventures recently published Decision as a Service: The Architecture That Changes Everything, naming a shift the insights industry […]
What a 1984 disagreement between two pollsters says about the difference between having data and knowing what it means […]
A response to The New York Times’ coverage of Simile On July 30, The New York Times introduced the world […]
There’s a particular flavor of confidence that comes from watching your campaign metrics improve week-over-week. The CTR ticks up. The […]
Most brands struggling with targeting don’t have a data problem. They have plenty of data. Data is everywhere to be had and earned these […]
Somewhere between the research debrief and the campaign launch, something gets swapped out. The real audience — the one your […]
