Celsius Holdings, Inc.

The Celsius beverage concept and trademark was created by Greg Horn in 2003 and later licensed to Elite FX; a company was later founded in 2004 by Molly Kate Roberts, Lucy Kate Gaunt, Caroline Rueff, Irina Lorenzi, and Steve Haley. In 2009, the company launched the first energy drink in Sweden and ended with a revenue of 5.86 million. By 2012, the company had a market capitalization of approximately $5 million. Five years later, in 2017, Celsius was listed on the NASDAQ. By the end of that year, Celsius Holdings had an annual revenue of almost $36 million.

In 2022, Celsius CEO John Fieldly told GQ roughly 95% of stores around the country are stocked with Celsius, due to the $550 million investment made by PepsiCo.

As of August 2024, Celsius held an 11% market share of the $19 billion energy drink industry, generating over $1.3 billion in revenue and a market capitalization of roughly $9 billion. The company's success is attributed to its alignment with current consumer preferences, such as increased caffeine content, appeal to health-conscious consumers, and a focus on fruit-flavored products rather than chemically-tasting alternatives.

In February 2025, Celsius Holdings announced plans to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion in a cash and stock deal. Founded in 2018, Alani Nu is a female-focused health and wellness brand offering functional beverages and products. This acquisition aims to create a leading better-for-you functional lifestyle platform, combining two rapidly growing energy drink brands to capitalize on the increasing consumer demand for zero-sugar alternatives.

On March 3, 2025, Celsius Holdings announced that Eric Hanson would be appointed as President and Chief Operating Officer, effective March 24, 2025.