Coupang, Inc.

Coupang was founded by Bom Kim in 2010. A student at Harvard University, Kim started to study for an MBA at Harvard Business School but dropped out six months into the program.

Kim registered Coupang originally as a limited liability company in Delaware, allowing it to access US funding. In November 2018, Coupang received a US$2 billion investment from SoftBank. Other major investors in Coupang include BlackRock and Fidelity.

In July 2020, Coupang acquired the assets of Singaporean streaming service HOOQ to form the nucleus of its streaming service named Coupang Play. Coupang had its IPO on the New York Stock Exchange on 11 March 2021.

On 4 June 2021, Coupang announced that it had started trial operations in Japan. It pulled out of the country less than 2 years later due to low growth potential amid the dominance of Amazon and local player Rakuten. On 8 July 2021, the company launched in Taiwan.

In January 2024, Coupang acquired online retailer Farfetch and its subsidiary Stadium Goods, which serve customers in the United States and globally.

Coupang reentered the Japanese market in January 2025 with Rocket Now, a restaurant prepared food delivery service.

In late 2025, Coupang disclosed a large‑scale data breach affecting the personal information of tens of millions of users, prompting a government investigation that continued into 2026. The ongoing probe led to a drop in orders on the platform, which delivery workers and small business sellers reported as adversely affecting their income and sales.