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DoubleVerify was founded in 2008. In 2010, the company introduced software related to brand safety, followed by the release of viewability measurement tools in 2013 and fraud detection services in 2014. The company's data and products are used across platforms, including Facebook, YouTube, TikTok, Roku, and NBCUniversal.
In 2017, Providence Equity Partners acquired a controlling interest in the company. In 2021, DoubleVerify listed on the New York Stock Exchange. The company has completed acquisitions in recent years, including Scibids in July 2023 and Rockerbox in February 2025.
In August 2026, Nielsen Holdings agreed to buy DoubleVerify for about $2.15 billion.