FRANKLIN COVEY CO

Franklin Quest and the Covey Leadership Center operated independently until January 22, 1997, when the two companies jointly announced a merger and public offering valued at $160 million.

After the merger, the company had 117 retail stores in 37 states and an international presence with stores in Canada (3) Mexico (1), and Hong Kong (1). The stores were renamed Franklin Covey 7 Habits Stores, redesigned, and stocked with 300 new products, including software and devices.

The company held naming rights to a minor league baseball stadium in Salt Lake City, Utah from 1994 to 2009, when the name changed from Franklin Covey Field to Smith's Ballpark.

In 1998, the company's chairman Hyrum W. Smith was appointed to a two-year term on the board of directors of the United States Chamber of Commerce.

By 2005, the company had closed its chain of 185 retail stores and its products division. After redefining itself as a "performance improvement company," it had 590 employees in the U.S., Canada, Britain, Australia, and Japan, while also operating through licensees in over 130 other countries.

Now operating as a training and consulting company, Franklin Covey reported revenues of $280.5 million U.S. dollars for (FY2023).