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In February 1974 Geoff Fox founded Moto-X Fox Inc. (later Fox Head Inc.) which distributed components for motocross bikes. With the help of Steve Simons Geoff was developing a spring shock absorber named Fox Shox. At about the same time Geoff’s brother Bob Fox was developing what became known as Fox AirShox in a friend's garage. Late in 1974 or early 1975 Bob joined Moto-X Fox Inc. as leader of the Fox AirShox division. In 1977 Bob separated the Airshox division from Moto-X Fox Inc. under the name Fox Factory Inc. (previously known as Fox Racing Shox, now known as FOX). A holding company, Fox Factory Holding, was established in 1978. Fox Factory produces suspension components for motorcycles, automobiles, all-terrain vehicles, side-by-sides, trophy trucks, snowmobiles, and mountain bikes.
In 2008 it was bought by a private equity firm, Compass Diversified Holdings. It went public in 2013.