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GoDaddy was founded in 1997 in Phoenix, Arizona, by entrepreneur Bob Parsons. Prior to founding GoDaddy, Parsons had sold his financial software services company, Parsons Technology, to Intuit for $65 million in 1994. He came out of his retirement in 1997 to launch Jomax Technologies, taking its name from a road in Phoenix, Arizona.
In 1999, a group of employees at Jomax Technologies was brainstorming a new company name, with "Big Daddy" being a popular suggestion. However, finding this domain name already taken, "Go Daddy" was purchased instead. Parsons believed this to be a simple and memorable name. Jomax Technologies rebranded to GoDaddy in February 2006.
By 2001, GoDaddy was approximately the same size as competitors Dotster and eNom. In April 2005, GoDaddy became the largest ICANN-accredited registrar on the Internet. GoDaddy received a strategic investment, in 2011, from private equity funds, KKR, Silver Lake, and Technology Crossover Ventures.
In 2017, GoDaddy acquired the security platform Sucuri. In April 2017, GoDaddy acquired the Host Europe Group, including firms 123 Reg (at that point the UK's largest domain name registrar, with more than 3 million names registered and 1.3 million websites hosted), Domain Factory, and Heart Internet, for 1.69 billion euros ($1.82 billion). In March 2018, Amazon Web Services (AWS) announced that GoDaddy was migrating the vast majority of its infrastructure to AWS as part of a multi-year transition.
In January 2020, GoDaddy unveiled a new logo with a simple, sans-serif type accompanied by a heart-shaped design that spells out "GO". In April 2021, the headquarters relocated from Scottsdale, Arizona to Tempe, Arizona.
As of 2024, GoDaddy serves mostly small businesses and companies.
In April 2026, GoDaddy partnered with Cloudflare to add AI Crawl Control which would allow site owners to decide how AI bot crawlers interact with their content.