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Jack Friedman and Stephen Berman co-founded Jakks Pacific in January 1995. His first master toy license was a seven-year deal with the World Wrestling Federation (WWF) to mainly produce figurines and playsets. In July 1998, the seven-year-deal that would have expired in 2002, was extended to December 2009.
In early 2002, Jakks began working on their own interactive software with creating their own handheld TV games called Plug-&-Play TV Games, where the user plugs the device straight into the television. As of 2002 [update], the original TV Games device from Jakks Pacific sold over 350,000 units. By 2004, the TV Games series had sold 1 million units. As of 2007 [update], Pac-Man TV Games sold over 15 million units.
In December 2002, FUNimation Entertainment awarded Jakks Pacific with the master toy license to produce toys based on the Dragon Ball, Dragon Ball Z and Dragon Ball GT licenses.
In February 2005, Jakks Pacific was instructed to restate the financial statements for fiscal year 2003 to account for the acquisition of Toymax, Trendmasters, and P&M Products.