JONES SODA CO.

1990s

In 1987 Peter van Stolk founded Urban Hand Limited, Edmonton, Western Canada. This company specialized in beverage distribution. It introduced the Jones Soda brand in 1997.

2000s

By 2000, over 85% of the company's revenue came from the Jones Soda brand. The company officially changed its name to Jones Soda and moved its headquarters from Vancouver to Seattle. In November 2006, Jones Soda announced it would replace high fructose corn syrup (HFCS) in its products with cane sugar (specifically inverted sugar syrup ).

On January 22, 2007, Jones Pure Cane Soda launched in 12-ounce cans. By April 2007, all products had switched to cane sugar, with the exception of the energy drink line, which transitioned that fall. Later that year, the company announced an $11.6 million loss due to the attempted expansion into the canned-soda market, where high barriers to entry made it difficult to compete with large companies like Coca-Cola and Pepsi.

In 2008, after reporting a second-quarter loss, Jones Soda downsized its workforce by 42 employees (40% of its staff), to cut annual costs by over $2.6 million annually.

2010s

In March 2010, Jones Soda agreed to allow rival, Reed's, Inc., to purchase the company at a steep discount. Later in the month, Jones backed out of the purchase. The company then named former Talking Rain president William Meissner as President and CEO.

In June 2010, the company announced a distribution deal with Walmart and $10 million in financing from Glengrove Small Cap Value Ltd.

In June 2011, Jones moved out of its South Lake Union headquarters to a building in Pioneer Square opposite CenturyLink Field.

In 2012, Jennifer Cue was hired as CEO.

In Spring 2015, Jones moved out of its Pioneer Square building to a larger space in Seattle.

2020s

In December 2020, Mark Murray was promoted to CEO.