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In traditional media advertising, advertisers deal with minimal execution details. However, digital advertising is vastly different. The following table illustrates the key differences between the two. Traditional Advertising Digital Advertising E.g., radio, TV, billboards, prints such as newspapers, magazines. E.g., search, social media, the Internet, OTT/CTV, digital billboards. No data is available. Limited or no… Read More »The FREE 101 Guide to Advertising Management and Execution (AMX)

Cross-channel marketing: what is it, and what is it used for? In this day and age, customers are no longer satisfied with just regular marketing efforts from the past, and the proliferation of multiple channels further divides your audience without cross-channel marketing. In this post, we’ll guide you through what cross-channel marketing is, and how… Read More »A Quick Guide on Cross-Channel Marketing – 2023

Since we published and updated this article, this area has continued to rapidly evolve. Google has released GA4 to address the privacy challenges, while the cookie deadline has been postponed (yet again) till end of 2024 as Google starts the migration of 1% of Chrome users to Google Privacy Sandbox starting in Q1′ 2024. The… Read More »[UPDATED] A World Without Advertising Cookies – 5 Things Knorex Is Doing to Adapt to the Cookieless, Identity-Curtailed Digital Advertising World

Proximity targeting has been there for a long time now. Over the past few decades, marketers have increasingly started to recognize the power of “right place, right time” e-marketing strategies.  Understanding the importance of targeting customers at critical “decision-making” moments has been linked to positive consumer response.  A report from Google indicates that searches typed… Read More »Proximity Targeting: What Is It, and How Does It Work For Your Business?

It is imperative that retailers must make themselves as discoverable as possible online in this digital age. With Covid-19 pandemic easing, marketers of brick-and-mortar stores may want to double down or start looking at embracing location based advertising (LBA) to target their prospects who are within the vicinity of their store to check out their… Read More »Complete Guide to Location-Based Advertising (LBA) in 2023 – Geo-Targeting, Geo-Fencing, Geo-Conquesting, Proximity Targeting

With Digital Advertising, advertising online is now about delivering the right message to the targeted audience segment, essentially what is commonly echoed — right message delivered to the right person at the right time. There are of course different tactics and approaches to achieving that. One which is enjoying a revival in view of the… Read More »Contextual Targeting 101: How To Use Relevance To Drive Better Engagement Without Cookies

What is “Programmatic”? The term “programmatic” in programmatic advertising simply refers to the automated buying and selling of online advertising through the use of software, and increasingly augmented by smart algorithms and machine learning. It is often loosely used and used in a narrow sense, to represent the advertising channels that are transacted following the… Read More »How Knorex XPO improves your Programmatic Advertising