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The LiveWire electric motorcycle was first displayed to the media in June 2014, as part of Harley Davidson's Project LiveWire Experience, a traveling dealer demo. Prototypes were made available for public test rides at US Harley-Davidson dealerships later in 2014, then Europe and Canada in 2015.
In May 2021, Harley Davidson announced it was spinning LiveWire off as its own brand, including replacing the Harley Davidson logo on the motorcycles with the LiveWire logo. The first LiveWire branded motorcycle, named LiveWire ONE, was unveiled at the July 8 International Motorcycle Show in Sonoma, California. In December, Harley Davidson announced it was merging LiveWire with AEA-Bridges Impact Corp. (ABIC), a SPAC formed by private equity executives John Garcia and Michele Giddens, and it would begin publicly trading on the NYSE with ticker symbol "LVW". The deal was reportedly financed by $400 million of ABIC's cash held in trust, $100 million from Harley-Davidson, and $100 million from Taiwanese scooter manufacturer Kymco, through a private investment in public equity (PIPE) sale.
In the company's Q4 2021 earnings report, released in February 2022, it announced its next electric model, the LiveWire Del Mar, would be introduced in the second quarter. [ needs update ]