Marchex, Inc.

As AI companies begin experimenting with sponsored content and commercial placements, and consumers increasingly rely on AI assistants across the shopping journey, agencies and publishers must consider how advertising changes when AI systems become part of the decision-making process.  As advertising moves into environments where content is both rendered and interpreted by AI systems, the most important shift is that adsContinue reading "AI-Mediated Advertising: What Agencies and Publishers Need to Know About the Next Evolution of Digital Marketing " The post AI-Mediated Advertising: What Agencies and Publishers Need to Know About the Next Evolution of Digital Marketing  appeared first on Marchex.

Phone call transcripts can become actionable sales insights once businesses use AI-powered conversation intelligence to identify customer intent, uncover common objections, detect buying signals, and identify call outcomes across large volumes of customer conversations.   Rather than manually reviewing individual calls, organizations can analyze thousands of interactions at scale to understand what triggers conversions, where sales opportunities are lost, and how customer conversations influence sales outcomes.  Records of phone conversations can provide valuable context aboutContinue reading "How Can Businesses Turn Phone Call Transcripts into Actionable Sales Insights?" The post How Can Businesses Turn Phone Call Transcripts into Actionable Sales Insights? appeared first on Marchex.

Businesses invest heavily in generating leads and demand, but a persistent problem remains: many leads fail to convert into appointments, sales, or revenue. The issue is not unresponsiveness, but breakdowns among marketing, sales, and operations that may block customer interest from becoming outcomes.  Organizations generate large volumes of customer interaction data, including calls, texts, and digital requests that signal intent and campaignContinue reading "Turning Conversation Data Into Revenue: Why Businesses Need to Act on Performance Gaps " The post Turning Conversation Data Into Revenue: Why Businesses Need to Act on Performance Gaps  appeared first on Marchex.

New analysis revealing significant revenue impact for auto service-based businesses. According to conversation analytics data aggregated by Marchex, automotive service locations routinely fail to convert a meaningful share of inbound customer demand, with missed or failed call rates —including unanswered, dropped, or mishandled calls— up to 21% depending on operator performance and market conditions. TheContinue reading "Up to 21% of Automotive Service Customer Calls Go Unanswered, Creating Significant Revenue Leakage" The post Up to 21% of Automotive Service Customer Calls Go Unanswered, Creating Significant Revenue Leakage appeared first on Marchex.

The most valuable customer feedback is already happening every day on the phone. Customers call businesses with questions about pricing, availability, service details, and next steps, explaining what they need, any friction and pain points, and what’s frustrating them. When organizations handle hundreds or thousands of calls each month, the signals from them are rarelyContinue reading "How AI Surfaces Common Customer Pain Points from Calls" The post How AI Surfaces Common Customer Pain Points from Calls appeared first on Marchex.

 For digital marketers, attribution often works well until the moment a customer picks up the phone.   Calls are one of the highest-intent conversion actions, especially within sectors such as healthcare, automotive services, and home services. When those conversations move offline, traditional attribution models tend to break down. Without the right systems in place, marketers may be left guessing whichContinue reading "How do I ensure accurate call attribution across channels? " The post How do I ensure accurate call attribution across channels?  appeared first on Marchex.

For most auto service businesses, the phone rings off the hook. But here’s the operational reality: if you don’t know what’s happening on those calls, you may be losing service revenue every single day.  Missed calls. Mishandled calls. Long hold times. Unanswered voicemails. Promised callbacks that never happen. Customers who hang up and call the next shop listed in their Google or AI search.  All of the above can add upContinue reading "From Customer Call to Service Bay: Turning Conversations into Revenue " The post From Customer Call to Service Bay: Turning Conversations into Revenue  appeared first on Marchex.

By Lee Barth, Vice President of Enterprise Sales, Marchex  Healthcare is entering a new phase of patient engagement. For decades, phone access has been managed through traditional call centers and interactive voice response (IVR) systems designed to route patients through a series of prompts and menus. Today, however, artificial intelligence is beginning to reshape how healthcare organizationsContinue reading "The Strategic Imperative of Patient Communication: Unlocking Growth Through Conversation Intelligence " The post The Strategic Imperative of Patient Communication: Unlocking Growth Through Conversation Intelligence  appeared first on Marchex.

How six essential metrics can reveal growth opportunities you can act on today  Picture this: Your phone is ringing, your team is busy, and customers want to speak with you. But you have no clear picture of how many calls are coming in, what conversations are actually happening, which ones are turning into opportunities, and where customers might be slipping away. Without that visibility, itContinue reading "What Are the Most Important Customer Conversation Metrics to Track for Business Growth?" The post What Are the Most Important Customer Conversation Metrics to Track for Business Growth? appeared first on Marchex.

U.S. auto sales grew modestly in 2025, with roughly 16 million vehicles sold despite persistent disruptions from tariffs, supply issues, and the rollback of EV incentives. Analysts suggest that 2026 may mark the first year of contraction in new-car sales in four years, as affordability pressures and waning demand weigh on buyers.    At the same time, dealer confidence is rebounding.Continue reading "U.S. Auto Market Faces Challenges in 2026: How Dealers Can Capture Every Customer Conversation to Stay Competitive" The post U.S. Auto Market Faces Challenges in 2026: How Dealers Can Capture Every Customer Conversation to Stay Competitive appeared first on Marchex.