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Natuzzi was founded in 1959 in Taranto, Italy by Pasquale Natuzzi. The company began industrial production of sofas and armchairs in 1967. In 1972, Natuzzi Salotti S.r.l. was founded. One year later, production was moved to Santeramo in Colle, where the Natuzzi Group's headquarters is currently located.
In 1985, Natuzzi Upholstery Inc., a subsidiary of Natuzzi S.p.A., was established. In 1998, a new building, designed by the architect Mario Bellini, was inaugurated in High Point, North Carolina.