Income statement waterfall. Green diagonal stripes add to the running result, red diagonal stripes subtract from it, and a thin axis line marks the loss-zone boundary.
- Revenue: $1.15M. Running result $1.15M. Wholesale Revenue: $563K. Ecommerce Revenues: $585K. Retail: $2K.
- Cost of revenue: −$523K. Running result $627K.
- Gross profit: $627K. Running result $627K.
- Selling, general and administrative expenses: −$3.38M. Running result −$2.75M.
- Marketing and advertising expenses: −$507K. Running result −$3.26M.
- Operating income: −$3.26M. Running result −$3.26M.
- Other expense: −$273K. Running result −$3.53M.
- Pre-tax loss: −$3.53M. Running result −$3.53M.
- Income tax benefit: $0. Running result −$3.53M.
- Net loss: −$3.53M. Running result −$3.53M.
