| Lucian Robert Gerard | Chief Financial Officer | 60,000Class A Common Stock | — | Buy | |
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| DeMartini Robert | Chief Executive Officer | 23,192Class A Common Stock | — | Tax withholding | |
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| DeMartini Robert | Chief Executive Officer | 80,386Class A Common Stock | — | Exercise / conversion | |
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| Vogensen Todd E. | Chief Financial Officer | 7,079Class A Common Stock | — | Tax withholding | |
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| Vogensen Todd E. | Chief Financial Officer | 24,116Class A Common Stock | — | Exercise / conversion | |
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| HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | 16,881Class A Common Stock | — | Exercise / conversion | |
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| HAYNOR ERIC SCOTT | Chief Operating Officer | 21,101Class A Common Stock | — | Exercise / conversion | |
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| KERBY JEFFERY SCOTT | Chief of Owned Retail | 3,920Class A Common Stock | — | Tax withholding | |
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| KERBY JEFFERY SCOTT | Chief of Owned Retail | 13,585Class A Common Stock | — | Exercise / conversion | |
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| Ulrich George Turner | Principal Accounting Officer | 6,576Class A Common Stock | — | Exercise / conversion | |
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