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Reed began developing his first ginger beverage in 1987 while researching the health benefits of ginger. In 1989, after two years of research and development, he began marketing the beverage in Southern California. In 1991, Reed incorporated his company under the name of Original Beverage Corporation.
Original Beverage Corporation purchased the Virgil's Root Beer brand from the Crowley Beverage Company in 1999. Original Beverage Corporation reincorporated as Reed's Inc on September 7, 2001, with Reed as the initial director.
On October 11, 2006, Reed's Inc. became a public company. As of 2018, Reed's Inc. products are sold in over 30,000 retail stores in the United States. The company reported $37.7 million in net sales in 2017. The company's stock moved from Nasdaq to the OTC Market in 2023.