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Fastest-growing powersports retailer delivers record 511 new Harley-Davidson motorcycle sales; Black Hills Harley-Davidson ranks No. 1 nationally in year-to-date new-bike sales CHARLOTTE, N.C. and STURGIS, S.D., Sept. 9, 2026 /PRNewswire/ -- Sonic Automotive, Inc. (NYSE: SAH), one of the nation's largest automotive and powersports retailers and the only automotive and powersports retailer recognized on Newsweek's 2026 "Most Trustworthy Companies in America" list, today announced that Sonic Powersports set another sales record at the 86th annual Sturgis Motorcycle Rally, selling 1,135 motorcycles. The total included a record 511 new Harley-Davidson motorcycles, securing Black Hills Harley-Davidson as the No. 1 Harley-Davidson dealership in the nation for year-to-date new motorcycle sales. The achievement was powered by more than 1,200 new and pre-owned, rally-ready motorcycles deployed across Sonic's five Black Hills locations – the largest Harley-Davidson inventory ever assembled for the Rally under Sonic's ownership – and executed through the operational scale of the company's expanded national Harley-Davidson network. The result is a clear operating proof point for Sonic's strategy to build a larger, more connected powersports platform that can offer riders more selection, more access and a stronger guest experience. "What we accomplished represents far more than another record at the Rally," said David B. Smith, Chairman and Chief Executive Officer of Sonic Automotive. "It validates the strategy behind the platform we are building: expanding our Harley-Davidson footprint, investing in the selection riders want, and giving our teammates the scale and support to execute at the highest level. We are seeing that strategy create a differentiated experience for riders and real momentum for Sonic Powersports." "The annual Sturgis Motorcycle Rally is one of the most iconic gatherings in motorcycling – an event our customers, dealers and employees look forward to every year – and this year was a tremendous success," said Jonathan Root, Chief Financial and Commercial Officer of Harley-Davidson. "Sonic Powersports helped deliver the kind of unmatched Harley-Davidson customer experience that makes the Rally so special, bringing the scale, selection and commitment it takes to serve riders at the highest level." 2026 Sturgis Motorcycle Rally: Key Facts Record retail performance: 1,135 new and pre-owned motorcycles sold, Sonic Powersports' highest Rally sales volume to date. Record new-motorcycle sales: 511 new Harley-Davidson motorcycles sold during the Rally. Sturgis Harley-Davidson: 348 new and pre-owned motorcycles sold, a dealership record; the location began selling motorcycles only one year ago. Rally operating scale: More than 550 Sonic Powersports teammates deployed across five Black Hills locations to support the Rally experience. "Sturgis is the Super Bowl of motorcycle retail, and our team came ready to compete," said Jeff Dyke, President of Sonic Automotive. "We brought more motorcycles, more teamma
Newsweek's 2026 Most Trustworthy Company Honoree Strengthens Sonic's Northern California Presence and Expands Its Porsche Portfolio to Six Dealerships CHARLOTTE, N.C., Aug. 27, 2026 /PRNewswire/ -- Sonic Automotive, Inc. (NYSE: SAH), one of the nation's largest automotive and powersports retailers and a recipient of Newsweek's 2026 Most Trustworthy Companies in America recognition, today announced the acquisition of Porsche Walnut Creek, further expanding its presence in the Bay Area market. This acquisition advances Sonic Automotive's investment in luxury automotive retail and strengthens its relationship with the Porsche brand. Porsche Walnut Creek serves Walnut Creek, the East Bay, and the greater San Francisco Bay Area, and is located in one of Northern California's most desirable automotive markets, where clients expect performance, personalization, convenience, and exceptional care. Previously operated by Fletcher Jones Automotive Group, Porsche Walnut Creek is located at 2555 N. Main Street in Walnut Creek, California, ideally situated off the 680 Freeway. The dealership is known for its boutique guest experience, and this acquisition complements that legacy with Sonic Automotive's reputation for delivering world-class guest experiences. "The Bay Area is one of the most important luxury automotive markets in the country, and this acquisition reflects our ongoing commitment to expanding in premium, high-performing markets," said David B. Smith, Chairman and Chief Executive Officer of Sonic Automotive, Inc. "Porsche Walnut Creek has an outstanding reputation and a guest experience that aligns perfectly with our vision for the future of luxury automotive retail. We are proud to welcome this dealership and teammates into the Sonic Automotive family." With the addition of Porsche Walnut Creek, Sonic Automotive now operates six Porsche dealerships nationwide, enhancing its ability to serve Porsche clients and enthusiasts in key luxury markets. This acquisition supports Sonic's broader luxury growth strategy and expands its California portfolio, which includes BMW, Honda, Jaguar, Land Rover, Lexus, Mercedes-Benz, MINI, and Toyota. The company also operates EchoPark Automotive and Harley-Davidson dealerships in the state. Porsche Walnut Creek offers the full Porsche experience, including new Porsche vehicles, Porsche Certified Pre-Owned vehicles, pre-owned vehicles, factory-trained service, Porsche Genuine Parts, and personalized support throughout the ownership journey. Serving the Walnut Creek community since 2006, the Porsche Center has built its reputation around experienced teammates, long-standing client relationships, and a deep appreciation for the Porsche brand. The team brings decades of combined automotive and German luxury experience across sales, service advising, and technical expertise, including Porsche Certified Gold Technicians. The acquisition comes at an exciting time for Porsche's SUV portfolio. The Cayenne has long been a cornerstone of the b
Under recent new ownership, the Los Angeles-area luxury dealership is rechristened Jaguar Beverly Hills and Land Rover Beverly Hills to reflect its role as the JLR-authorized retailer serving one of the world’s most iconic luxury destinations CHARLOTTE, N.C., August 25, 2026 – Sonic Automotive, Inc. (NYSE: SAH), one of the nation’s largest automotive and powersports retailers and a recipient of Newsweek’s 2026 “Most Trustworthy Companies in America” award, today announced the renaming of two premier dealerships to Jaguar Beverly Hills and Land Rover Beverly Hills. Jaguar Beverly Hills and Land Rover Beverly Hills are among Sonic Automotive’s 11 Jaguar Land Rover dealerships nationwide and 14 automotive and powersports dealerships serving the Southern California area. Formerly known as Jaguar Los Angeles and Land Rover Los Angeles, the new names represent more than a change in identity. This transition reinforces their position as the only Jaguar and Land Rover retailer serving Beverly Hills, solidifying the company’s commitment to delivering a client experience worthy of the Beverly Hills name, an internationally recognized destination for luxury, design, culture, and exceptional hospitality. The transition arrives at a pivotal moment for the Jaguar and Land Rover brands. Jaguar is preparing for a bold new era of all-electric luxury, previewed by the dramatic Type 00 design vision and brought closer to production through the forthcoming Type 01 four-door electric GT. Range Rover continues to define modern luxury with the all-new Range Rover Electric and Range Rover SV Ultra. Defender is building on its legendary capability with Defender OCTA, the most powerful and capable Defender ever produced, while Discovery continues to deliver versatile, family-focused vehicles. Featuring this array of highly desirable brands, Jaguar Beverly Hills and Land Rover Beverly Hills will provide a world-class home in one of the globe's most influential luxury markets. "Beverly Hills is one of the most iconic destinations in the world, and these new dealership names more accurately reflect the world-class experience our teammates deliver," said David B. Smith, Chairman and Chief Executive Officer of Sonic Automotive. "The transition to Jaguar Beverly Hills and Land Rover Beverly Hills is a statement about our position as the official Jaguar and Land Rover retailer serving Beverly Hills, the brand standards we uphold, and our commitment to creating exceptional automotive retail experiences worthy of this extraordinary market." Building upon their established foundations, Land Rover Beverly Hills will continue to offer clients the iconic Range Rover, Defender, and Discovery portfolios, while Jaguar Beverly Hills showcases the brand’s distinctive approach to modern luxury, design, and performance. Across both brands, the focus remains on delivering highly personalized service, elevated hospitality, and effortless convenience. Clients will continue to be served by the same dedicated dealership teammates, with access to factory-trained service technicians, genuine parts, and personalized support throughout the ownership journey. Clients can experience the luxury experience at Jaguar Beverly Hills and Land Rover Beverly Hills in person at 400 S. La Brea Avenue, Los Angeles, CA 90036, or online at jaguarbeverlyhills.com and landroverbeverlyhills.com. In addition to Jaguar Beverly Hills and Land Rover Beverly Hills, Sonic Automotive serves luxury automotive clients in Southern California through a portfolio of premier dealerships, including Beverly Hill
Expanding to one of North Houston's fastest-growing communities, the new location celebrates with a public open house and a youth baseball equipment drive dedicated to supporting local families CHARLOTTE, N.C., Aug. 6, 2026 /PRNewswire/ -- EchoPark Automotive, a subsidiary of Sonic Automotive, Inc. (NYSE: SAH), one of the nation's largest automotive and powersports retailers, and recipient of Newsweek's 2026 "Most Trustworthy Companies in America" award, announced the recent opening of its relocated North Houston dealership, now serving guests from its new, state-of-the-art facility at 18310 North Freeway in Houston, Texas. The move expands EchoPark's presence in one of the region's fastest-growing communities, bringing its signature car-buying experience closer to residents in Spring, The Woodlands, and the greater North Houston area. The new EchoPark North Houston location complements the company's EchoPark Houston Southwest Freeway location, providing two convenient Houston locations among the company's six locations serving the state of Texas. To celebrate its new home, EchoPark will host a community open house on Wednesday, September 2, from 3 p.m. to 6 p.m., featuring special guest and baseball legend Roger Clemens. In partnership with the Astros Foundation and the Roger Clemens Foundation, the event will include a baseball equipment drive and culminate with the presentation of a vehicle to a deserving Houston-area Little League coach in recognition of their extraordinary impact on young athletes. This celebration reflects EchoPark and Sonic Automotive's commitment to strengthening the communities they serve. "Our continued investment in the Houston market is a direct reflection of our commitment to delivering an exceptional guest experience where our guests live and work," said David B. Smith, Chairman and Chief Executive Officer of Sonic Automotive. "Spring is a vibrant, expanding community, and this new location is a natural next step for EchoPark. We believe in being deeply rooted in our communities, and we are excited to celebrate the opening of this new location by partnering with the Astros Foundation and Roger Clemens Foundation to serve youth sports." The new EchoPark North Houston location offers a more convenient destination for guests to experience the brand's signature hassle-free approach. EchoPark is known for its high-quality, nearly new vehicles, which undergo a rigorous 190-point inspection. With prices up to $3,000 less than the competition and a commitment to paying up to $2,000 more for vehicles purchased from customers, EchoPark has earned a five-star review from 93% of its guests. "This move is all about our guests," said Jeff Dyke, President of Sonic Automotive. "We're bringing EchoPark's value, quality, and industry-leading experience closer to our customers in Spring and The Woodlands. The same team our guests know and trust has moved to a more convenient location, and our guests can walk through our doors knowing they will continue to receive the transparent and welcoming experience that defines the EchoPark brand." The dealership's dedicated team has officially relocate
Sonic Reported Second Quarter Record Consolidated Revenues and All-Time Record Quarterly Gross Profit EchoPark Segment Retail Unit Sales Volume Increased 17% Year-Over-Year, Driving Second Quarter Record Segment Gross Profit CHARLOTTE, N.C.--(BUSINESS WIRE)-- Sonic Automotive, Inc. (“Sonic Automotive,” “Sonic,” the “Company,” “we,” “us” or “our”) (NYSE:SAH), one of the nation’s largest automotive retailers, today reported financial results for the second quarter ended June 30, 2026. Second Quarter 2026 Financial Summary Second quarter total revenues of $3.9 billion, up 8% year-over-year; second quarter record total gross profit of $616.2 million, up 2% year-over-year Reported net income in the second quarter was $57.4 million, up 226% year-over-year ($1.79 earnings per diluted share, up 234% year-over-year) Adjusted net income* for the second quarter of 2026 was $58.3 million, down 23% year-over-year ($1.82 adjusted earnings per diluted share*, down 17% year-over-year) Total reported selling, general and administrative (“SG&A”) expenses as a percentage of gross profit of 72.2% (71.9% on a Franchised Dealerships Segment basis, 73.4% on an EchoPark Segment basis, and 73.5% on a Powersports Segment basis) Total adjusted SG&A expenses as a percentage of gross profit* of 72.0% (71.7% on a Franchised Dealerships Segment basis, 73.4% on an EchoPark Segment basis, and 73.5% on a Powersports Segment basis) EchoPark Segment revenues of $582.9 million, up 15% year-over-year; second quarter record EchoPark Segment total gross profit of $64.3 million, up 4% year-over-year; EchoPark Segment retail used vehicle unit sales volume of 19,601, up 17% year-over-year Reported EchoPark Segment income of $7.2 million, as compared to $11.7 million in the prior year period, a 38% decrease year-over-year Adjusted EchoPark Segment income* of $7.2 million, as compared to $10.9 million in the prior year period, a 34% decrease year-over-year EchoPark Segment adjusted EBITDA* of $13.9 million, as compared to $16.4 million in the prior year period, down 15% year-over-year Previously announced acquisition of Space Coast Harley-Davidson, Treasure Coast Harley-Davidson, Falcons Fury Harley-Davidson, Raging Bull Harley-Davidson, and San Diego Harley-Davidson in April 2026 is expected to add approximately $100 million in annualized revenue to Sonic's Powersports Segment Sonic’s Board of Directors approved a quarterly cash dividend of $0.41 per share, payable on October 15, 2026 to all stockholders of record on September 15, 2026 * Represents a non-GAAP financial measure — please refer to the discussion and reconciliation of non-GAAP financial measures below. Commentary David Smith, Chairman and Chief Executive Officer of Sonic Automotive, stated, “Our second quarter performance reflects the strength of Sonic’s diversified business model and the commitment of our teammates across the organization. We generated second quarter record consolidated revenues of $3.9 billion and all-time record quarterly gross profit of $616.2 million, driven by growth across our diversified operating segments. EchoPark delivered double-digit unit volume growth and second quarter record gross profit, while Powersports
Strategic Relocation Brings Expanded Capabilities and a Modern Luxury Experience to Central Florida CHARLOTTE, N.C., July 27, 2026 – Sonic Automotive, Inc. ( NYSE: SAH), one of the nation’s largest automotive and powersports retailers and a recipient of Newsweek’s 2026 “Most Trustworthy Companies in America” award, has officially announced the relocation of its Massey Cadillac of South Orlando dealership to the high-growth Lake Nona community. The new 34,000-square-foot facility, located at 2698 J Lawson Blvd, is now fully operational. The relocation reflects Sonic Automotive’s continued commitment to the Cadillac brand and its evolving portfolio of luxury vehicles. The new custom facility brings a modern showroom, advanced digital retail tools, and a significantly expanded service capability to the region, featuring 17 service bays equipped to maintain and repair Cadillac’s full vehicle lineup, including dedicated infrastructure for electric vehicle service. As the largest Cadillac dealer in Central Florida and a top ten Cadillac EV retailer in the nation, Massey Cadillac of South Orlando is uniquely positioned to help guests navigate the future of luxury mobility. Massey Cadillac of South Orlando complements Sonic’s Massey Cadillac of North Orlando dealership, and together, these dealerships offer the largest inventory of Cadillac vehicles in the Orlando community. These dealerships, along with nine other automotive and powersports dealerships owned by Sonic Automotive throughout Florida, provide guests with high-quality inventory and world-class sales and service experience. “We’ve been serving the Orlando community since 2002, and are proud to bring the Massey Cadillac of South Orlando experience to a new home in Lake Nona,” said David B. Smith, Chairman and Chief Executive Officer of Sonic Automotive, Inc. “This new, state-of-the-art facility reflects our commitment to the Cadillac brand, offering a premium environment for our guests to shop and advanced tools for our teammates to service today’s vehicles and the next generation of Cadillac products. Combined with our Massey Cadillac of North Orlando dealership, we’re proud to provide access to the largest Cadillac inventory in Central Florida.” Massey Cadillac of South Orlando was named a 2025 Cadillac Dealer of the Year, an award given to the top 20 dealerships nationwide in recognition of excellence in sales, service, and the overall ownership experience. This relocation marks an exciting new chapter while preserving the trusted relationships and personalized service that have defined the dealership’s role in the community for generations. The new Massey Cadillac of South Orlando dealership in Lake Nona is now open to the public. For operating hours, service appointments and to view our current inventory, visit masseycadillacsouth.com. About Massey Cadillac of South Orlando Massey Cadillac of South Orlando is a premier Cadillac retailer serving Central Florida. Known for delivering exceptional luxury automotive sales and service experiences, the dealership was awarded the 2025 Cadillac Dealer of the Year award and is one of the top ten Cadillac EV retailers in the nation. Massey Cadillac of South Orlando offers
State-of-the-Art, 52,000-Square-Foot Sales and Service Facility Set to Become a Landmark Destination in Music City NASHVILLE, TN, July 20, 2026 – Sonic Automotive, Inc. (NYSE: SAH), one of the nation’s largest automotive and powersports retailers and a recipient of Newsweek’s 2026 “Most Trustworthy Companies in America” award, recently celebrated the groundbreaking on Porsche Downtown Nashville. The three-story, 52,000 square-foot sales and service center is poised to become the premier destination for luxury automotive clients, delivering an unrivaled Porsche brand experience in the heart of Music City. The state-of-the-art facility at 25 Lindsley Ave. in the historic Rutledge Hill District will anchor the southern edge of Nashville’s vibrant SoBro neighborhood, marking a significant investment in the community’s economic and architectural landscape. As the only Porsche dealer serving the Metro Nashville area, Sonic’s Porsche Downtown Nashville will complement the luxury automotive experience provided by the company’s Porsche of Nashville dealership, located in Brentwood. “We’ve been serving the Nashville community for almost 30 years, and breaking ground on Porsche Downtown Nashville is a significant step in our continued expansion within the community and the luxury automotive industry,” said David B. Smith, Chairman and Chief Executive Officer of Sonic Automotive, Inc. “This state-of-the-art facility reflects our commitment to the Porsche brand and to providing guests and Porsche enthusiasts in Nashville with one more way to receive a world-class sales and service experience from our team.” The groundbreaking ceremony was attended by special guests, including Regional Manager Domenic Calkins of Porsche Cars of North America, along with community leaders and members of the media. Attendees gathered around a stunning 2026 Porsche Macan Electric centerpiece to enjoy a sneak peek at the high-end performance engineering that will soon call this new facility home, as they heard remarks from Maria Moncada Alaoui, Porsche Brand Vice President for Sonic Automotive, and Cody Bender, General Manager of Porsche of Nashville. The innovative facility, designed by Kimley-Horn and built by Rives Construction, is meticulously engineered to blend performance and cutting-edge technology, reflecting the core values of the Porsche brand. The new Downtown Sales and Service Center brings unprecedented convenience, efficiency, and a tailored customer experience directly to the heart of Nashville. Specifically designed around the valuable time of its clients, the facility introduces seamless service visits, immediate access to courtesy loaner and shuttle vehicles, and a collaborative environment where customers can work side-by-side with a Porsche Pro to fully customize their vehicles. What makes this center truly unique is its role as a forward-looking blueprint for the modern luxury automotive experience. Rather than a traditional dealership setup, it blends cutting-edge convenience with personalized innovation, allowing Sonic Automotive to meet the evolving expectations
New "Rally Ready" pre-sale program lets riders secure a Harley-Davidson motorcycle before arriving in the Black Hills, alongside exclusive "America 250" custom bikes and newly released collector apparel complete the ultimate rally-week experience. CHARLOTTE, N.C. and STURGIS, S.D., July 9, 2026 /PRNewswire/ -- Sonic Automotive, Inc. (NYSE: SAH), one of the nation's largest automotive and powersports retailers, today announced that Sturgis Harley-Davidson and Black Hills Harley-Davidson will bring a monumental selection of more than 1,200 new and used Harley-Davidson motorcycles to the Black Hills for the 86th Annual Sturgis Motorcycle Rally, taking place Aug. 7–16, 2026. The Nation's Largest Inventory: More Than 1,200 Motorcycles Ready to Ride The expanded lineup represents the single largest Harley-Davidson inventory ever brought to one location in the country. It gives rallygoers an unrivaled opportunity to access highly sought-after trikes alongside a massive selection of new and pre-owned motorcycles in every color, configuration, and style, during one of the world's most iconic motorcycle events. Through the newly launched "Rally Ready" pre-sale program, riders can shop before rally week, secure their preferred motorcycle, and schedule pickup upon arrival in Sturgis. This program is designed for rallygoers traveling from across the country who want to spend less time searching for the right bike and more time riding the Black Hills. Because this is the most in-demand inventory in the country, these premium motorcycles will go fast. Riders are encouraged to visit SturgisHD.com to secure their dream ride before the rally begins. "The Sturgis Motorcycle Rally is a cornerstone event for the riding community. It is an iconic celebration of freedom, the open road, and the American spirit," said David B. Smith, Chairman and Chief Executive Officer of Sonic Automotive. "This year, we are proud to bring riders an unmatched Sturgis experience through expanded motorcycle inventory, exclusive limited-edition products, and a rally-week experience designed around what riders value most." Limited-Edition America 250 Motorcycles and Collector Merchandise To celebrate America's 250th anniversary, Sturgis Harley-Davidson and Sonic Powersports will introduce the exclusive "250 Years of Freedom" collection, a limited series of 26 custom Harley-Davidson motorcycles available through Sonic Powersports. The motorcycles feature custom silver livery, commemorative 1776–2026 badging, patriotic details, premium finishes and distinctive rally-inspired design elements. The collection will go on pre-sale beginning today at <a href="https://edge.prnewswire.com/c/link/?t=0&l=en&o=4728183-1&h=3925631273&a
CHARLOTTE, N.C.--(BUSINESS WIRE)-- Sonic Automotive, Inc. (“Sonic Automotive” or “Sonic” or the “Company”) (NYSE:SAH), one of the nation’s largest automotive retailers, today announced it will release fiscal 2026 second quarter financial results on Thursday, July 30, 2026 by 7:00 A.M. (Eastern). Senior management will hold a conference call later that morning at 11:00 A.M. (Eastern). Investor presentation and earnings press release materials will be accessible beginning the morning of the conference call on the Company’s website at ir.sonicautomotive.com. To access the live webcast of the conference call, please go to ir.sonicautomotive.com and select the webcast link at the top of the page. To dial in to the conference call via telephone, please dial (877) 407-8289 (domestic) or +1 (201) 689-8341 (international) and ask to be connected to the Sonic Automotive Second Quarter 2026 Earnings Conference Call. Dial-in access remains available throughout the live call, however, to ensure you are connected for the full call we suggest dialing in at least 10 minutes before the start of the call. A webcast replay will be available following the call for 14 days at ir.sonicautomotive.com. About Sonic Automotive For more than 60 years, Sonic Automotive has been a leading automotive dealership franchise guided by a single purpose: to deliver an experience for our guests and our teammates that fulfils dreams, enriches lives, and delivers happiness. As one of the largest automotive and powersports retailers in the United States, we operate a nationwide network of franchised dealerships, EchoPark Automotive locations, and Sonic Powersports stores – serving millions of guests each year with consistency, care, and excellence. Founded in 1966 by Bruton Smith and grown into a Fortune 300 company under the leadership of Chairman and CEO David Smith, Sonic Automotive today represents: 11,000+ teammates 170+ automotive and powersports franchises 145 locations across 90 cities in 21 states Over 7 million vehicles sold Over 40 million service experiences delivered Over 1 million 5-star reviews earned At Sonic Automotive, we believe trust isn’t claimed – it’s earned. That’s why we were recognized by Newsweek as one of 2026 America’s Most Trustworthy Companies. It reflects what we strive to deliver every day: transparency, consistency, and care. Sonic Automotive: Driven By People. Inspired By Purpose. More information about Sonic Automotive can be found at www.sonicautomotive.com and ir.sonicautomotive.com. View source version on businesswire.com: https://www.businesswire.com/news/home/20260707928355/en/ Company Contacts Heath Byrd, Executive Vice President and Chief Financial Officer Danny Wieland, Vice President, Investor Relations & Financial Reporting Cody Karns, Senior Manager, Investor Relations & Capital Strategy ir@sonicautomotive.com Source: Sonic
CHARLOTTE, N.C., May 21, 2026 /PRNewswire/ -- Sonic Automotive, Inc. (NYSE: SAH), today announced it has been recognized as one of the Most Trustworthy Companies in America by Newsweek. This recognition is a powerful validation of Sonic's unwavering commitment to its purpose, its people, and the millions of guests it serves every year. The award acknowledges Sonic as one of only 700 companies selected from over 100,000 reviewed across 23 industries, based on surveys of 25,000 customers, employees, and investors. Notably, Sonic Automotive is the only automotive retailer among the 24 companies named in the "Automotive and Components" category. Among the honored brands in the category is Harley-Davidson, a testament to Sonic Powersports owning and operating 13 Harley-Davidson locations, including Black Hills Harley-Davidson, the nation's largest Harley-Davidson dealership serving the Sturgis, South Dakota area. For 60 years, Sonic Automotive has been guided by a singular purpose, to deliver an experience for our guests and our teammates that fulfills dreams, enriches lives, and delivers happiness. This purpose transcends every division of the company, from its new vehicle Franchised Dealerships to EchoPark Automotive and Sonic Powersports, serving guests whether they are pursuing life on two wheels, four wheels, or no wheels, or simply seeking exceptional service. Across every experience, one standard remains constant, namely exceptional, human-centered service that earns trust. Founded in 1966 by Bruton Smith and grown into a Fortune 300 leader under the leadership of Chairman and Chief Executive Officer David B. Smith, Sonic Automotive today encompasses: 11,000+ teammates 173 automotive and powersports franchises, including EchoPark 145 locations across 90 cities in 21 states That commitment has resulted in nearly: 7 million vehicles sold 40 million service experiences delivered 1 million+ 5-star reviews earned Together, these milestones are proof of the trust earned one experience at a time. "This recognition from Newsweek is incredibly meaningful because it reflects something we've believed for six decades—trust is earned through people and purpose, not through just words," shared David B. Smith, Chairman and Chief Executive Officer of Sonic Automotive. "My father, Bruton Smith, built this company on the idea that if you take care of people the right way, everything else follows. Today, that belief is alive in every one of our 11,000 teammates. That's why we've earned this trust, and why we will continue to earn it every day." While Sonic Automotive may not always be the name on the front of every store, it is the foundation behind every experience delivered. Its reputation has not been built through brand awareness alone, but through millions of moments in which expectations were exceeded, and trust was earned. As Sonic Automotive continues to evolve the future of automotive and powersports retail, one thing remains unchanged, the experi
