Income statement waterfall. Green diagonal stripes add to the running result, red diagonal stripes subtract from it, and a thin axis line marks the loss-zone boundary.
- Revenue: $4.43M. Running result $4.43M. Brand Revenue: $62K. Retail Revenue: $4.37M.
- Cost of revenue: −$1.57M. Running result $2.86M.
- Gross profit: $2.86M. Running result $2.86M.
- Selling, servicing and marketing: −$787K. Running result $2.07M.
- Technology and software development: −$972K. Running result $1.1M.
- General and administrative: −$1.12M. Running result −$19K.
- Operating income: −$19K. Running result −$19K.
- Other expense: −$2.33M. Running result −$2.35M.
- Pre-tax loss: −$2.35M. Running result −$2.35M.
- Income tax benefit: $0. Running result −$2.35M.
- Net loss: −$2.35M. Running result −$2.35M.
