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SelectQuote was founded in 1985. In May 2021, the company announced its foray into healthcare services via a new company named Population Health. The company aimed to capture the approximately $125bn in unnecessary healthcare costs by helping prevent the approximately 1.5mm preventable medication-related adverse effects.
In 2025, the United States Department of Justice filed a lawsuit alleging that SelectQuote, along with other insurance brokers and insurance companies, participated in a kick-back scheme that violated the False Claims Act and potentially defrauded Medicare.