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The company has its origins in Euro-Pro Operating LLC in 1994, when Mark Rosenzweig of Montreal, whose family had run the business for generations prior to its incorporation, developed steam cleaners and upright vacuums. In 2003, Rosenzweig moved the headquarters from Montreal to Needham, Massachusetts.
Rosenzweig founded the Shark brand in 2007 with the launch of the No-Loss-of-Suction vacuum technology. Shortly thereafter, Mark Barrocas became SharkNinja's president, and the Ninja brand was launched in 2009.
The company changed its name in 2015 to capitalize on its brand names' prominence and popularity. In 2013, the company registered an entity in the United Kingdom and began selling products in the UK under the Shark brand.
In 2017, CDH Private Equity acquired a stake in the company. It was then structured as a subsidiary of JS Global, an investment holding company. SharkNinja accounted for almost half of JS Global's revenue in 2018.
On July 31, 2023, SharkNinja completed its separation from JS Global and became an independent public company, with its ordinary shares trading on the New York Stock Exchange under the ticker "SN".
Time magazine has listed SharkNinja as one of the 100 most influential companies in the world.
In 2025, SharkNinja was featured in the Brad Pitt movie F1 as a sponsor of the fictional APXGP racing team of which Pitt's character is a part. The SharkNinja logo is featured prominently on the team's uniforms, helmets and cars, and some of its products make brief cameos in the film.
In 2026, SharkNinja's stock price reached an all-time high, and the company announced that it would repurchase $750 million worth of its own stock.