Income statement waterfall. Revenue $5.49M. Net result −$2.57M. A thin axis line marks the loss-zone boundary.
Income statement waterfall. Green diagonal stripes add to the running result, red diagonal stripes subtract from it, and a thin axis line marks the loss-zone boundary.
Revenue: $5.49M. Running result $5.49M. Online: $1.79M. Retail: $3.71M.
Cost of revenue: −$1.52M. Running result $3.97M.
Gross profit: $3.97M. Running result $3.97M.
Selling and marketing: −$2.46M. Running result $1.52M.
General and administrative: −$2.05M. Running result −$533.79K.
Depreciation and amortization: −$33.33K. Running result −$567.12K.
Operating income: −$567.12K. Running result −$567.12K.
Other expense: −$2.02M. Running result −$2.58M.
Pre-tax loss: −$2.58M. Running result −$2.58M.
Income tax benefit: $13.72K. Running result −$2.57M.
