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Custom Bakehouse Further Expands Starco’s Vertically Integrated Consumer Products Platform Acquisition Expected to Add approximately $20 Million in Revenue on an Annual Basis LOS ANGELES--(BUSINESS WIRE)-- Starco Brands, Inc. (the “Company” or “Starco”) (OTCQB: STCB) announced today that it completed the acquisition of Custom Bakehouse on July 15, 2026, a highly strategic transaction that advances its long-term vision of building a fully integrated consumer products platform by strengthening the Company’s manufacturing capabilities and brand portfolio. The acquisition expands Starco's capabilities across powdered foods, nutritional blends, drink and hydration mixes, baking mixes, dry seasonings, and private-label manufacturing, while creating meaningful manufacturing synergies for existing and future brands. In addition to its manufacturing expertise, Custom Bakehouse brings established customer relationships, private-label capabilities, and recognized consumer brands, including the Sticky Fingers brand and licensed Marie Callender’s® baking mixes. Custom Bakehouse operates a 75,000 square foot production facility located in Santa Fe Springs, California. This complementary acquisition adds a new manufacturing capability that vertically integrates products from Starco’s current divisions, provides scaled production and innovation and growing brands to its portfolio. The acquisition of Custom Bakehouse marks another milestone in Starco's strategy of controlling the consumer value chain. From IP creation and formulation through manufacturing and distribution to brand building and marketing, to sales through bricks and mortar retail and online. The acquisition also supports future growth initiatives across the Company's nutrition and wellness portfolio, including expanded powder-based products and supplements. Custom Bakehouse establishes an important foundation for Starco Manufacturing, the Company's new subsidiary expected to become one of its two primary operating pillars alongside Starco Brands, Inc. Over time, Starco Manufacturing is expected to encompass the Company's manufacturing assets, including The Starco Group. Together with Custom Bakehouse, this brings the Company's vision to life: a diversified and vertically integrated manufacturing platform servicing both private label and its own behavior changing brands. “Custom Bakehouse has spent more than three decades earning a reputation for deep formulation and manufacturing excellence, and that is exactly the kind of scale and capability we look for,” said Ross Sklar, Chairman and Chief Executive Officer of Starco. “We have always believed that manufacturing is far more than production, it is a strategic asset, an innovation hub and fuel for growth. Bringing Custom Bakehouse into Starco gives us direct control of more of the value chain, IP creation, manufacturing and distribution, and allows the Company to move fast across our portfolio. This is exactly the kind of acquisition we believe will compound value for our shareholders.” The Company believes this transaction enhances operational flexibility and scale, supports future acquisition opportunities, and further positions Starco as a unique vertically-integrated consumer products platform capable of creating, manufacturing, marketing, and scaling innovative brands across multiple categories. Pasadena Private Lending (“PPL”), a $400 million non-bank lender focused on lower middle market companies nationwide, provided the acquisition financing. “We were pleased to finance this acquisition for Starco. We admire their vertical integration model and are supportive of this transformative acquisition,” said Iain Whyte, Chairman & CEO of PPL. Craig Hallum, the investment banker, represented the seller. About Starco Brands Starco Brands, Inc. (OTCQB: STCB) invents and
Born from a grandmother's kitchen, a centuries-old Persian legend, and the belief that the right scent can make someone fall in love with you, True Love's Cake is almond cake, caramelized pistachio, and rosewater in a bottle LOS ANGELES, June 8, 2026 /PRNewswire/ -- There is a legend, passed down through generations of Persian households, that says if you bake someone a Persian Love Cake, they will fall helplessly in love with you. Leah Kateb's grandmother believed it. Leah believes it too. And now, she's bottled it. True Love's Cake is the newest fragrance from Skylar and the third born from the creative vision of Chief Creative Officer and "Refounder" Leah Kateb, following the breakout success of Double Dates and Pomegranate Princess. But where those felt like chapters, this one feels like a confession. Rooted in family memory, cultural heritage, and a touch of old magic, True Love's Cake is one of the most personal things Kateb has ever put her name on. A romantic gourmand unlike anything in Skylar's portfolio, True Love's Cake opens with a whisper of rosewater, plum nectar, and cardamom pod, soft, floral, and impossibly romantic. The heart blooms into orange blossom honey, damask rose, and cherry blossom before settling into a warm, dreamy drydown of almond cake, caramelized pistachio, and sandalwood, the smell of something freshly baked and completely irresistible. It doesn't just smell beautiful. It smells like falling in love. "They say if you bake a Persian Love Cake for someone, they'll fall in love with you. I wanted to capture that same sweetness and magic in a fragrance you can wear: magnetic, enchanting, and obviously romantic. May it bring all the love into your world," said Leah Kateb. "With True Love's Cake, Leah has done something rare - she's translated a deeply personal story into a scent that feels universal. It's romantic and nostalgic and completely unforgettable, which is exactly where this brand is headed," said Ariella Yager, VP of Marketing at Starco Brands (parent company of Skylar). True in form to Skylar's founding principles, True Love's Cake is crafted with the brand's signature clean beauty standards, vegan, cruelty-free, hypoallergenic, and safe for sensitive skin, proving that the most indulgent fragrances can be as clean as they are captivating. True Love's Cake launches exclusively on the Sephora app on June 15, giving Sephora members first access before anyone else. The following day, June 16, the fragrance rolls out nationwide in Sephora retail stores, on Sephora.com, and on Skylar.com. It is available as a 50ml eau de parfum ($96) and a 10ml travel spray ($33). To celebrate the launch, Kateb will host a Sephora pop-up at Century City in Los Angeles on June 27th from 4–6 PM, where fans can experience True Love's Cake in person alongside Leah herself. And this is just the beginning, Skylar has a full summer of moments planned for the community to fall in love with this scent IRL. For more information and to shop the full Skylar fragrance portfolio, visit <a href="https://edge.prnewswire.com/c/link/?t=0&l=en&o=4706293-1&h=882159772&u=http%3A%2F%2Fskylar.com%2F&a=Skylar.com" rel="nofollow" target="_blank
Reported Full Year Net Revenue of $40.5 Million and Fourth Quarter Net Revenue of $7.0 Million Gross Margin Growth to Approximately 39%, Adjusted EBITDA growth of 135% Year-Over-Year for Full Year 2025 SANTA MONICA, Calif.--(BUSINESS WIRE)-- Starco Brands, Inc. (the “Company” or “Starco Brands”) (OTCQB: STCB), today reported financial results for the fourth quarter and full year ended December 31, 2025. Management Comments Starco Brands Chairman & CEO Ross Sklar said, “2025 was a year of margin growth, portfolio distribution alignment and expansion driven by innovation. We said we would optimize the portfolio, reduce costs, improve profitability, and launch innovation and we did all four. The difference maker was new product innovation driving revenue and consumer adoption. Our full year Adjusted EBITDA improved 135%, or $1.8 million year-over-year, driven by disciplined execution of our portfolio, channel priority and R&D coming to life expanding our offering, consumer engagement and ecom distribution.” Mr. Sklar continued, “At the brand level, our results speak for themselves. Skylar delivered above adjusted EBITDA projections and continues to demonstrate leadership in this competitive and high-margin beauty category. Soylent’s intentional pivot to focus on ecom and direct-to-consumer channels is generating significantly more profit with dependable repeat-purchase revenue that sets up 2026 and 2027 for growth through line extension and innovation commercialization. Winona launched new products and continued its distribution expansion, and Whipshots continues to occupy a unique, defensible position in the alcohol category. With the expected close of The Starco Group merger in 2026, we will have the manufacturing capability, branded portfolio, and financial structure to pursue both organic growth and strategic acquisitions that can benefit from our integrated model. We are focused on completing this transaction in 2026.” Fourth Quarter of 2025 Financial Results Reported net revenue for the fourth quarter of 2025 was $7.0 million, compared to $12.1 million in the fourth quarter of 2024. Gross profit was $1.9 million for the fourth quarter of 2025, compared to $1.8 million in the fourth quarter of 2024. The year-over-year revenue decline was due to intentional portfolio optimization, where the Company exited retail distribution of its Soylent division to focus on the far more durable and profitable e-commerce business. The Company is prioritizing profitability, dependable repeat purchase behavior and an over 3 year LTV, by focusing resources on its higher margin direct-to-consumer and e-commerce channels. Marketing, General and Administrative expenses decreased to $3.5 million in the fourth quarter of 2025, compared to $4.8 million in the fourth quarter of 2024. Compensation expense decreased to $1.7 million in the fourth quarter of 2025, compared to $1.8 million in the fourth quarter of 2024. Professional fees decreased to $0.5 million in the fourth quarter of 2025, compared to $0.8 million in the fourth quarter of 2024. The year-over-year reduction in operating expenses reflects continued operational improvements. Reported unadjusted net loss for the fourth quarter of 2025 was $19.4 million, compared to a net profit of $4.8 million in the fourth quarter of 2024. The loss in 2025 was largely due to year-end adjustments, including Goodwill impairment of $1.1 million, Intangibles impairment of $14 million and out of period Balance Sheet reconciliations. Contributing to net profit in the fourth quarter of 2024 were non-cash items such as a $26.2 million gain for fair value share adjustment and a $14.3 million expense for goodwill impairment. Full Year of 2025 Financial Results Reported net revenue for the full year of 2025 was $40.5 million
Rooted in Persian heritage and gourmand indulgence, the fragrance launches incelebration of Persian New Year and debuts at Sephora on National Fragrance Day LOS ANGELES, March 20, 2026 /PRNewswire/ -- Skylar announces the launch of Pomegranate Princess, a special fragrance release inspired by the world of Skylar's Chief Creative Officer, Leah Kateb. Following the debut of her first signature scent, Double Dates, the new release marks the next chapter in Kateb's evolving creative leadership, translating her cultural influences, modern femininity, and love of "smelling edible" into an evergreen addition to the Skylar portfolio. Inspired by Kateb's Persian heritage and her reputation as the "people's princess," Pomegranate Princess reimagines pomegranate, a symbol of beauty, abundance, and femininity, through a playful yet polished gourmand lens. The fragrance pairs juicy pomegranate and ripe strawberry with a soft base of whipped frosting, delivering a scent that feels indulgent, approachable, and distinctly Skylar. "Pomegranates have always meant more than just sweetness – they're a symbol of strength, abundance, beauty," said Kateb. "That's the spirit I poured into this fragrance. This isn't just a scent. It's a blessing. I can't wait for you all to love her as much as I do! Wishing you a sweet year. Love, Leah." The launch thoughtfully coincides with Persian New Year, a time rooted in renewal, reflection, and celebration, reinforcing the fragrance's deeper symbolism and cultural resonance. Pomegranate Princess makes its Sephora debut on National Fragrance Day, March 21, offering fans a meaningful way to celebrate both the occasion and the joy of scent discovery. Responding directly to consumer demand, Pomegranate Princess introduces Skylar's first-ever travel spray format, delivering a spray experience fans have long requested in a convenient, on-the-go size. The travel spray is accompanied by a limited-edition keychain accessory, allowing it to double as a stylish bag charm designed to securely hold the scent for easy portability. "To watch Leah express her creative vision has been truly remarkable," said Ross Sklar, CEO of Starco Brands. "The combination of that, paired with the technical acumen and marketing capabilities of our team, is nothing short of trailblazing. From the record-breaking release of Double Dates to this launch of Pomegranate Princess we cannot be more excited for Skylar and this remarkable team." Crafted with Skylar's signature clean-beauty standards, Pomegranate Princess is vegan, cruelty-free, hypoallergenic, and safe for sensitive skin – reflecting the brand's ongoing commitment to thoughtful, modern fragrance creation. Fragrance Notes Juicy Pomegranate Strawberry Whipped Frosting For the first time, Pomegranate Princess launches as both a full-size 50ml ea
Reported Net Revenue of $11.6 Million and Margins of 40% for Third Quarter 2025 Adjusted EBITDA Improvement of $1.7 Million Year-Over-Year for First Nine Months 2025 Starco Group Merger Expected to Close Either Before Year-End or by First Quarter 2026, Adding 40% Revenue Growth and Vertical Integration SANTA MONICA, Calif.--(BUSINESS WIRE)-- Starco Brands, Inc. (the “Company” or “Starco Brands”) (OTCQB: STCB), inventor and acquirer of consumer products and brands, today reported financial results for the three- and nine-month periods ended September 30, 2025. Management Comments Starco Brands Chairman & CEO Ross Sklar said: “Our third quarter results reflect the strength of our strategic plan discussed at the beginning of 2025 and validates our focus on operational discipline and profitable growth. We successfully navigated the high-selling season with improved execution across our portfolio, demonstrating that our decisive actions to optimize our channel mix and SKU portfolio are delivering the intended results.” Mr. Sklar continued, “As we close out 2025, our focus remains on three critical priorities: sustaining the operational momentum we've built throughout 2025, continuing our strong organic growth paths for Skylar, Winona, Whipshots and Soylent, and successfully closing the transformational acquisition of The Starco Group. We are in the final stages of due diligence and documentation and remain on track to complete this strategic combination. This merger will fundamentally transform our business, creating a vertically integrated platform that delivers revenue growth, enhanced margins, manufacturing and supply chain controls, and the scale required to fulfill our ambitious growth plan. The integration planning for Starco Manufacturing and Starco Brands as operating subsidiaries under the new STARCO umbrella is well underway. This structure creates multiple avenues for value creation by accelerating organic growth across our existing portfolio while simultaneously opening the door to strategy acquisitions of both synergistic manufacturers and complementary branded businesses that can also be vertically integrated into our platform. Our house of brands strategy, combined with owned manufacturing capabilities, positions us uniquely in the consumer products landscape and we believe the best is yet to come.” Third Quarter of 2025 Financial Results Reported net revenue for the third quarter of 2025 was $11.6 million, compared to $14.8 million in the third quarter of 2024. Gross profit was $4.6 million for the third quarter of 2025, compared to $6.4 million in the third quarter of 2024. The year-over-year decline was primarily due to intentional portfolio optimization, where the Company continued to strategically exit retail distribution of its Soylent division to focus on the more durable and profitable e-commerce business. The Company is prioritizing profitability and repeat purchase behavior by focusing resources on its higher margin direct-to-consumer and e-commerce channels. Marketing, General and Administrative expenses decreased to $3.1 million, or 27% of reported net revenue in the third quarter of 2025, compared to $4.2 million, or 29% of reported net revenue in the third quarter of 2024. Compensation expense decreased to $2.1 million in the third quarter of 2025, compared to $2.2 million in the third quarter of 2024. Professional fees increased slightly to $0.5 million in the third quarter of 2025, compared to $0.4 million in the third quarter of 2024. Total operating expenses decreased to $5.7 million in the third quarter of 2025, compared to $12.0 million in the third quarter of 2024. The year-over-year reduction in operating expenses reflects continued operational improvements. No fair value share adjustment was recorded in the thi
Inspired by Leah Kateb's heritage and obsession with smelling edible, Double Dates blends sweet dates, sticky toffee, and brown sugar into Skylar's most indulgent scent yet. LOS ANGELES, Oct. 3, 2025 /PRNewswire/ -- Skylar is proud to announce the launch of Double Dates, the first fragrance created under the vision of Skylar's new Chief Creative Officer and "Refounder," Leah Kateb. This indulgent new eau de parfum signals a bold new era for Skylar as the brand continues its evolution into a more elevated, sophisticated territory while deepening its connection with a new generation of fragrance lovers. Decadent yet refined, Double Dates blends the sweetness of ripe dates, the indulgence of sticky toffee, and the richness of brown sugar into a fragrance that is as inviting as it is sophisticated. Inspired by Kateb's Middle Eastern heritage and her playful love of smelling delicious at all times, the fragrance captures the intimacy of a shared dessert and the allure of a perfect date night, designed to linger long after the moment ends. "Creating my first fragrance with Skylar has been the sweetest dream come true," said Leah Kateb. "Double Dates gives me that delicate, warm, and, most importantly, edible feel. I hope you guys love it as much as I do!" "Leah's first fragrance with Skylar captures everything this next era stands for – personal, expressive, and completely unforgettable," said Ross Sklar, CEO of Starco Brands (parent company of Skylar). "We are thrilled to see her vision come to life in a scent that is so meaningful for Skylar and our community." Crafted with Skylar's signature clean beauty standards, Double Dates is vegan, cruelty-free, hypoallergenic, and safe for sensitive skin – proving that indulgence and responsibility can exist hand in hand. Double Dates is available starting October 9th as a 50ml eau de parfum ($90) and 10ml travel spray ($30) exclusively on the Sephora app, rolling out nationwide on October 10. For more information about Double Dates or Skylar's full fragrance portfolio, visit Skylar.com or follow along on Instagram and TikTok @Skylar. About Skylar Skylar, a Starco Brands (OTCQB : STCB) company, is redefining fragrance with sophisticated scents that are effortlessly California. Inspired by the natural beauty, creativity, and laid-back luxury of its Los Angeles home, Skylar blends innovative perfumery with West Coast sensibility—creating elevated, unforgettable fragrances designed to move with you from day to night, city to coast. Originally founded in 2017 as a pioneer in clean fragrance, 2025 ushers in a bold new chapter for the brand with LA-native Leah Kateb joining Skylar as its "Refounder" and Chief Creative Officer. With Kateb at the helm, the brand has embraced its roots more than ever—celebrating West Coast confidence, trend-setting
Reported Net Revenue of $11.0 Million and Margins of 40% for Second Quarter 2025 Adjusted EBITDA Improvement of $1.9 Million Year-Over-Year for First Six Months 2025 Starco Group Merger Expected to Close Before Year-End 2025, Delivering Enhanced Scale and Vertical Integration SANTA MONICA, Calif.--(BUSINESS WIRE)-- Starco Brands, Inc. (the “Company” or “Starco Brands”) (OTCQB: STCB), inventor and acquirer of consumer products and brands, today reported financial results for the three- and six-month periods ended June 30, 2025. Management Comments Starco Brands Chairman & CEO Ross Sklar said: “Our first-half performance demonstrates strong customer demand and our team’s proven expertise in driving operational excellence. As a house of brands, Starco Brands continues to enhance efficiency and innovation while improving profitability across our portfolio of companies. We improved first-half Adjusted EBITDA by $1.9 million year-over-year while reducing operating expenses by 32%, excluding non-cash items, through decisive actions including workforce optimization and the strategic exit of unprofitable SKUs and underperforming retail channels. As we enter the high-selling season in the second half of 2025, we are exceptionally well-positioned to capitalize on this momentum and deliver strong results.” Mr. Sklar continued, “We continue to move towards the transformational merger and integration of The Starco Group by year-end. This strategic combination will realize our long-held vision of creating a fully vertically integrated consumer products manufacturing and branded platform that unlocks synergies and growth opportunities and delivers the scale needed to compete on a global level.” Second Quarter of 2025 Financial Results Reported net revenue for the second quarter of 2025 was $11.0 million, compared to $15.0 million in the second quarter of 2024. Gross profit was $4.4 million for the second quarter of 2025, compared to $5.7 million in the second quarter of 2024. The year-over-year decline was primarily due to intentional portfolio optimization, where the Company strategically exited unprofitable SKUs and specific retail channels. The Company is prioritizing profitability by focusing resources on its higher margin direct-to-consumer and e-commerce channels. Marketing, General and Administrative expenses decreased to $3.2 million, or 29% of reported net revenue in the second of 2025, compared to $4.5 million, or 30% of reported net revenue in the second quarter of 2024. Compensation expense decreased to $1.7 million in the second quarter of 2025, compared to $2.4 million in the second quarter of 2024. Professional fees decreased to $0.9 million in the second quarter of 2025, compared to $1.1 million in the second quarter of 2024. The year-over-year reduction in operating expenses reflects headcount adjustments and operational improvements implemented during the second quarter of 2025. No fair value share adjustment was recorded in the second quarter of 2025, compared to a loss of $8.7 million in the second quarter of 2024. Reported unadjusted net loss for the second quarter of 2025 improved to $1.8 million, compared to a net loss of $11.6 million in the second quarter of 2024. The year-over-year reduction was primarily due to non-recurring period impacts, including a $8.7 million loss from changes in the fair value of stock payable to Soylent stockholders. First Six Months of 2025 Financial Results Reported net revenue for the first six months of 2025 was $21.9 million, compared to $30.2 million for the first six months of 2024. The year-over-year decline was primarily due to intentional portfolio optimization, where the Company strategically exited unprofitable SKUs and specific retail channels to focus resour
LOS ANGELES--(BUSINESS WIRE)-- Starco Brands, Inc. (OTCQB: STCB), inventor and acquirer of consumer products and brands, announced the execution of a non-binding exclusive Letter of Intent to acquire its contract manufacturers The Starco Group (TSG). TSG is a middle market private label and co-packing manufacturer operating three facilities across the US with a focus in personal care, household, food and beverage products. The proposed transaction aims to provide shareholders a business that will have greater scale on revenue and efficiencies on margin, through vertical integration for many of its brands. Under the proposed transaction, Starco Brands, Inc. would be renamed “STARCO” and create two main operating subsidiaries, Starco Brands and Starco Manufacturing. Each will operate as separate business units under the public STARCO umbrella which will continue to be led by Ross Sklar, the Chairman & CEO. "We are thrilled to reach this milestone which enables true vertical integration for many of our brands, unlocks significant synergies and is projected to expand the STARCO revenue base,” said Ross Sklar, the founder of TSG and current CEO of STCB. "I founded The Starco Group as a diversified chemical manufacturer in 2015 as a result of multiple synergistic acquisitions with a technical focus in aerosol and liquid fill. We later incepted Starco Brands, with the vision to grow STCB’s portfolio of brands until scale was achieved, at which point we would look to merge in TSG’s manufacturing platform under a STARCO umbrella.” TSG brings a portfolio of private label and co-packing revenue derived from third-party party brands and retailer-owned brands. TSG has deep R&D and manufacturing expertise in DIY/household, home care, automotive, personal care, beauty, OTC pharma, food, beverage and spirits. TSG’s manufacturing facilities include Four Star Chemical located in Los Angeles, CA, BOV Solutions in Statesville, NC, and Temperance Distilling, in Temperance, MI. The acquisition of TSG and restructuring of STCB’s business operations under STARCO with Starco Manufacturing and Starco Brands subsidiaries will be a significant milestone for STCB as it continues to further its scale, R&D, product offerings and vertical integration. It is also an extremely protective step in gaining ownership of a significant portion of its supply chain that assists in expanding its margin while layering in new recurring revenue streams from its private label business. STCB’s current branded portfolio companies Skylar Beauty, Whipshots, Winona and Art of Sport will all benefit from being vertically integrated through the envisioned new platform. The transaction is expected to close in Q4 2025, subject to due diligence, documentation and any regulatory compliance requirements. About Starco Brands Starco Brands (OTCQB: STCB) invents and acquires consumer products and brands with behavior-changing technologies that spark excitement in the everyday. Today, its portfolio companies include Whipshots, an alcohol whipped cream brand in partnership with Cardi B; Art of Sport, a premium body care and nutrition brand cofounded by Kobe Bryant; Winona Pure a line of Popcorn Seasoning and Cooking Sauce Sprays; Soylent Nutrition a dairy free meal replacement, protein and nutrition brand, and Skylar Beauty, a clean prestige fragrance and personal care brand partnered with Leah Kateb. A modern-day public holding company and invention factory to its core. Starco Brands publicly trades on the OTC stock exchange. Visit www.starcobrands.com for more information. Abo
Love Island Alum, and Fragrance Aficionado, Assumes Role of Brand's "Refounder" and Chief Creative Officer LOS ANGELES, July 8, 2025 /PRNewswire/ -- Skylar, the cult-favorite California clean fragrance brand, proudly announces Leah Kateb as its new Chief Creative Officer and "Refounder". In this newly created role, Kateb will embed herself in the company, helping lead Skylar's brand evolution–from scent development and storytelling to brand vision and partnerships–as the company enters a more elevated, sophisticated chapter. Love Island's Leah Kateb Joins Skylar as Chief Creative Officer Widely recognized as the breakthrough star of Peacock's Love Island USA, Leah Kateb has quickly become a force in the beauty, fashion, and lifestyle space. With a distinctive eye for style and an authentic voice that resonates with a wide audience, Kateb has carved out a unique space at the intersection of influence and entrepreneurship. She brings with her a powerful network, a strong creative sensibility, and a deep love for fragrance as a form of self expression. Kateb first spotlighted Skylar's Vanilla Sky fragrance in her now-viral shower routine video–an organic moment that immediately caught the attention of both the brand and its community. That authentic connection sparked deeper conversations and ultimately led to her appointment as Chief Creative Officer, where she will help shape the brand's future and bring a fresh, elevated perspective. "Vanilla Sky by Skylar was my secret weapon, warm, cozy, a little flirty. People always asked what I was wearing. I always knew I had a special connection to fragrance, but Skylar felt different. It felt clean, sexy, and completely me. So when they called, it just made sense. Now I get to help reimagine a brand I genuinely love, from the inside out. We're making Skylar bolder, more expressive, and definitely a little hotter. This next era is personal and it's going to smell so good," said Kateb. Behind the scenes, Kateb has already been working closely with the Skylar team on new scent development and a full brand refresh–ushering in a Skylar that feels more sophisticated, expressive, and aligned with the evolving identity of the brand and its community. "To know Leah is to love her. Her innate sense of style, passion for fragrance, and rigorous work ethic make her an incredible match for Skylar. We couldn't be more excited to officially welcome her to the Skylar family," said Ross Sklar, CEO Starco Brands (parent company of Skylar). For more information, visit Skylar.com or follow along @Skylar on Instagram and TikTok. About Skylar Skylar, a Starco Brands (OTCQB : STCB) company, is redefining fragrance with sophisticated scents that are effortlessly California. Inspired by the natural beauty, creativity, and laid-back luxury of its Los Angeles home, Skylar blends innovative perfumery with West Coast sensibility—creating elevated, unforgettable fragr
Fiscal Year 2024 Gross Revenue of Approximately $73.0 Million and Net Revenue of $58.7 Million Company Reached Profitability Threshold on an Adjusted EBITDA Basis Reduced Fourth Quarter 2024 Operating Expenses by 61% and Annual Operating Expenses by 25%, Excluding Non-Cash Expenses Distribution Growth and New Roll Outs Pave the Way for Expansion and EBITDA Growth in Fiscal Year 2025 SANTA MONICA, Calif.--(BUSINESS WIRE)-- Starco Brands, Inc. (the “Company” or “Starco Brands”) (OTCQB: STCB), developer and acquirer of behavior-changing technologies and brands that spark excitement in the everyday, is providing a business update in conjunction with the filing of its form 10-K for the full year ended December 31, 2024. Management Comments Starco Brands Chairman & CEO Ross Sklar said: “Our fourth quarter capped off a transformative year as we deepened our acquisitions integrations and streamlined headcount, logistics and marketing costs, positioning ourselves for profit and further scale. What began as a vision for a unified operational platform has materialized into tangible results and a streamlined machine. With this optimization, the Company expanded retail distribution channels, launched new products, and implemented a financial plan that allows us to turn our inventory with better predictability and quicker. The groundwork we’ve methodically laid out over this past year has established a robust foundation that drastically lowered our fixed costs that is already creating liquidity and is now driving our next phase of growth.” Mr. Sklar continued, “We are strongly positioned in 2025 and for 2026 to capitalize on these accomplishments through our robust new product pipeline and targeted distribution expansion. Along with our US based manufacturing partners and with the operational integration work behind us, we've established the infrastructure necessary to support topline growth that delivers improved margins and free cash.” Fourth Quarter of 2024 Financial Results Reported net revenue for the fourth quarter of 2024 was $12.1 million, compared to $18.5 million in the fourth quarter of 2023. A large portion of this year-over-year decline was due to year-end one-time reconciliations of balance sheet accounts. While demand remained, the additional decrease in reported net revenue was driven by supply chain pressure and out of stocks predominantly impacting e-commerce sales. Furthermore, we experienced lower retail volumes due to a large retailer merging an entire set in ready-to-drink meal replacement category at a key retailer. Lower Whipshots sales also contributed to the year-over-year decline due to higher inventory stocking orders in the prior year period combined with lower alcohol sales nationally causing distributors to reduce their 2025 inventory plans. These decreases were partially offset by continued growth for the Winona Popcorn Spray line and Art of Sport, our men’s personal care and nutraceutical line. Gross profit was $1.8 million for the fourth quarter of 2024, compared to $5.7 million in the fourth quarter of 2023. A portion of the decline was also the result of one-time balance sheet reconciliations, as well as slightly lower revenue, but more attributable to an unfavorable product mix weighted toward lower-margin products. Marketing, General and Administrative expenses were $4.8 million, or 40% of reported net revenue in the fourth of 2024, compared to $6.9 million, or 37% of reported net revenue in the fourth quarter of 2023. Compensation expense was $1.8 million in the fourth quarter of 2024, compared to $10.6 million in the fourth quarter of 2023. Professional fees were $0.8 million in the fourth quarter of 2024, compared to $1.7 million in the fourth quarter of 2023. The decrease in operatin