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2000–2009
Tripadvisor LLC was founded by Stephen Kaufer, Langley Steinert, Nick Shanny, and Thomas Palka in February 2000. Kaufer came up with the idea of such a company after being frustrated with planning a family vacation.
In September 2000, before the website was launched, the company obtained $2 million in seed money financing from Flagship Ventures, the Bollard Group, and private investors.
By 2004, the website had 5 million unique visitors per month. That same year, the company was acquired by IAC/InterActiveCorp. In August 2005, IAC spun off its travel group of businesses under Expedia.
In 2007 and 2008, the company acquired several travel-related websites. In 2007, it purchased Smarter Travel Media and its associated sites, including SeatGuru.com and Cruise Critic. In 2008, it acquired Holiday Watchdog, Airfarewatchdog, VirtualTourist, OneTime.com, and a majority stake in FlipKey. [ excessive citations ]
In April 2009, Tripadvisor launched in China. The company acquired Kuxun.cn, China's second-largest consumer travel site and hotel and flight search engine, in October 2009. In August 2015, Kuxun was sold to Meituan.
2010–2019
In June 2010, the company acquired holidaylettings.co.uk, the largest independent vacation rental website in the United Kingdom. In September 2010, SmarterTravel, part of TripAdvisor Media Group, launched SniqueAway (now Jetsetter), the first members-only site where each travel deal is endorsed by member reviews. In July 2011, the company acquired Where I've Been, a Chicago-based Facebook app.
In December 2011, Expedia completed the corporate spin-off of Tripadvisor into a public company, with shares trading on NASDAQ under the symbol TRIP.
Between 2012 and 2014, the company acquired several travel-related businesses. These included Wanderfly in 2012; Jetsetter, GateGuru, and Oyster.com in 2013; and Vacation Home Rentals, Tripod, LaFourchette (later renamed theFork), Viator, Mytable, Restopolis, and Tripbod in 2014. [ excessive citations ]
In 2015, the company acquired Iens, a Dutch restaurant review website; SeatMe, a Dutch table reservation website, ZeTrip, Inc., including its product Rove, a personal journal app; Portuguese startup BestTables, and Australian startup Dimmi for $25 million. In April 2016, the company acquired HouseTrip, a holiday rental marketplace based in London. In August 2016, Tripadvisor acquired Citymaps.com, which developed a social mapping site and cross-platform map engine based on OpenStreetMap data. In April 2018, the company acquired Icelandic startup Bokun, a provider of software for travel booking, and in November 2018, the company added DoorDash to its restaurant listings.
In December 2019, Tripadvisor acquired SinglePlatform, a platform that syndicates restaurant menus, from its parent company, Endurance International Group, for $51 million. The company also acquired BookATable from Michelin Guide.
2020–present
In February 2020, the company changed its name from TripAdvisor to Tripadvisor, using a lowercase "a".
In April 2020, during the COVID-19 pandemic, Tripadvisor announced 600 layoffs in Canada and the United States and 300 more in other countries as part of a 25% reduction in workforce. The company also closed offices in downtown Boston and San Francisco. In July 2020, Tripadvisor sold 8 brands to Hopjump: Smarter Travel, Airfarewatchdog, BookingBuddy, OneTime, Oyster.com, Family Vacation Critic, What To Pack, and Holiday Watchdog.
On December 8, 2020, China blocked 105 apps, including Tripadvisor, from mobile app stores. The Cyberspace Administration of China stated that the apps were "illegal", and that public concerns were raised around "obscene, pornographic and violent information or fraud, gambling and prostitution".
In December 2020, the Tripadvisor.com website drew 90.2 million visits, and the Tripadvisor app was among the top 10 travel apps in 26 countries as of January 2021.
In May 2022, Matt Goldberg was announced as the new CEO of Tripadvisor, replacing Stephen Kaufer.
In April 2025, Tripadvisor completed a $430 million acquisition of its parent company, Liberty Tripadvisor Holdings.
In November 2025, Tripadvisor announced plans to merge Viator and Tripadvisor under one team to create a new 'experience-led' operating model. In the same month, the company launched an AI-powered Tripadvisor app within ChatGPT. Users logged-in to ChatGPT can use the app to plan vacations, read reviews, and ask questions. Users can also ask the app to help them plan a specific trip.