Tesla, Inc.

Founding (2003–2004)

The company was incorporated as Tesla Motors, Inc., on July 1, 2003, by Martin Eberhard and Marc Tarpenning. They were chief executive officer and chief financial officer, respectively. Eberhard said that he wanted to build "a car manufacturer that is also a technology company", with its core technologies as "the battery, the computer software, and the proprietary motor".

Ian Wright joined Eberhard and Tarpenning a few months later. In February 2004, the company raised US$7.5 million (equivalent to $12.8 million in 2025) in series A funding, including $6.5 million (equivalent to $11.1 million in 2025) from Elon Musk, who had received $176 million from the sale of his interest in PayPal two years earlier. Musk became the chairman of the board of directors and the largest shareholder of Tesla. J. B. Straubel joined Tesla in May 2004 as chief technical officer.

A lawsuit settlement agreed to by Eberhard and Tesla in September 2009 allows all five – Eberhard, Tarpenning, Wright, Musk, and Straubel – to call themselves co-founders.

Roadster (2005–2009)

Elon Musk took an active role within the company, but was not deeply involved in day-to-day business operations. The company's strategy was to start with a premium sports car aimed at early adopters and then move into more mainstream vehicles, including sedans and affordable compacts.

In February 2005, Musk led Tesla's Series B venture capital funding round of $13 million, which added Valor Equity Partners to the funding team. Musk co-led the third, $40 million round in May 2006 which saw investment from prominent entrepreneurs including Google co-founders Sergey Brin and Larry Page, and former eBay president Jeff Skoll. A fourth round worth $45 million in May 2007 brought the total private financing investment to over $105 million.

In August 2007, Eberhard was asked by the board, led by Musk, to step down as CEO. Eberhard then took the title of "President of Technology" before ultimately leaving the company in January 2008. Co-founder Marc Tarpenning, who was the Vice President of Electrical Engineering of the company, also left the company in January 2008. In August 2007, Michael Marks was brought in as interim CEO, and in December 2007, Ze'ev Drori became CEO and president. Musk succeeded Drori as CEO in October 2008. In June 2009, Eberhard filed a lawsuit against Musk for allegedly forcing him out. The case was dismissed in August 2009.

Tesla began production of the Roadster in 2008 inside the service bays of a former Chevrolet dealership in Menlo Park. By January 2009, Tesla had raised $187 million and delivered 147 cars. Musk had contributed $70 million of his money to the company.

USDOE loan, IPO, Model S, Autopilot, and Model X (2010-2015)

In January 2010, Tesla received a $465 million government loan from the Department of Energy's Loan Program Office (LPO), for U.S.-made advanced clean energy technology commercialization and manufacturing. This strategic funding was critical to the creation of the model S, and was repaid in full.

In May 2010, Tesla purchased the NUMMI plant in Fremont, California, from Toyota for $42 million. On June 29, 2010, the company went public via an initial public offering (IPO), the first American car company to do so since Ford Motor Company in 1956. The company issued 13.3 million shares of common stock at a price of $17 per share at its opening on the NASDAQ, raising $226 million.

In October 2010, Tesla opened the Tesla Factory. In January 2012, Tesla ceased production of the Roadster, and in June 2012, the company began producing its second car, the Model S luxury sedan. The Model S won several automotive awards during 2012 and 2013, including the 2013 Motor Trend Car of the Year, and became the first electric car to top the monthly sales ranking of a country, when it topped the Norwegian new car sales list in September 2013. The Model S was also the best-selling plug-in electric car worldwide for the years 2015 and 2016.

On July 15, 2013, Tesla became a NASDAQ-100 company.

In 2014, Tesla announced Tesla Autopilot, a driver-assistance system. In September of that year, all Tesla cars started shipping with sensors and software to support the feature, with what would later be called "hardware version 1".

Tesla entered the energy storage market, unveiling its Tesla Powerwall (home) and Tesla Powerpack (business) battery packs in April 2015. The company received orders valued at $800 million within a week of the unveiling.

In September 2015, Tesla began shipping its third vehicle, the luxury SUV Tesla Model X which had 25,000 pre-orders at the time.

SolarCity and Model 3 (2016–2018)

In November 2016, Tesla diversified into the solar installation industry with the purchase of SolarCity, in an all-stock $2.6 billion deal. The business was merged with Tesla's existing battery energy storage products division to form the Tesla Energy subsidiary. The deal was controversial because at the time of the acquisition, SolarCity was facing liquidity issues of which Tesla's shareholders were not informed. In February 2017, Tesla Motors changed its name to Tesla, Inc., to better reflect the scope of its expanded business. Jon McNeill, Tesla’s president of global sales, delivery and service, assumed responsibility for government relations in 2017. He later wrote The Algorithm, which includes a discussion of Tesla.

In April 2016, Tesla announced the Tesla Model 3, its first mass-market vehicle. The Model 3 was less expensive than Tesla's previous three vehicles; within a week, the company received over 325,000 paid reservations. To speed up production and control costs, Tesla invested heavily in robotics and automation to assemble the Model 3, but the robotics actually slowed the production of the vehicles. This led to significant delays and production problems, a period which the company described as "production hell". By the end of 2018, the production problems had been overcome, and the Model 3 became the world's best-selling electric car from 2018 to 2021.

This period of "production hell" put significant financial pressure on Tesla, and during this time it became one of the most shorted companies in the stock market. On August 8, 2018, amid the financial issues, Musk posted on social media that he was considering taking Tesla private. The plan did not materialize and gave rise to much controversy and many lawsuits including a securities fraud charge from the SEC, which forced Musk to pay a $20 million fine and step down as the company's chairman, although he was allowed to remain the CEO. [ citation needed ]

Global expansion and Model Y (2019–present)

From July 2019 to June 2020, Tesla reported four consecutive profitable quarters for the first time, which made it eligible for inclusion in the S&P 500. During 2020, its share price increased 740%, and by December 14, 2020, its market capitalization was more than the next nine largest automakers combined, and it became the sixth most valuable company in the US. Tesla was added to the S&P index on December 21, 2020; it was the most valuable company ever added, and was the sixth-largest member of the index immediately after it was added. It became the sixth US company to reach $1 trillion in market capitalization in October 2021.

In March 2019, Tesla introduced the Model Y mid-size crossover SUV, its second mass-market vehicle, based on the Model 3. Deliveries started in March 2020.

During this period, Tesla invested heavily in expanding its production capacity, opening three new Gigafactories in quick succession. Construction of Gigafactory Shanghai started in January 2019, as the first automobile factory in China fully owned by a foreign company (not a joint venture). The factory's first production vehicle, a Model 3, rolled out in December, less than one year after groundbreaking. Gigafactory Berlin broke ground in February 2020, and its production of the Model Y began in March 2022. Gigafactory Texas broke ground in June 2020, and its production of the Model Y began in April 2022. In March 2023, Tesla announced plans for a Gigafactory Mexico to open in 2025, but its groundbreaking has been delayed. [ citation needed ]

At the beginning of the COVID-19 pandemic, Tesla closed the Fremont Factory in March 2020 due to California state and Alameda county COVID restrictions. When California lifted restrictions, but the county did not, Tesla sued the county, and restarted production on May 11, 2020. The county lifted restrictions on May 13, 2020, and Tesla dropped its lawsuit. After the dispute with county officials, on December 1, 2021, Tesla moved its legal headquarters to Gigafactory Texas. However, Tesla continued to use its former headquarters building in Palo Alto, and over the next two years significantly expanded its footprint in California. The company opened its Megafactory to build Megapack batteries in Lathrop, California in 2022, and announced in February 2023 that it would establish a large global engineering headquarters in Palo Alto, moving into a corporate campus once owned by Hewlett Packard.

In early 2021, Tesla became a major investor in bitcoin, acquiring $1.5 billion of the cryptocurrency, and on March 24, 2021, the company started accepting bitcoin as a form of payment for US vehicle purchases. However, after 49 days, the company ended bitcoin payments over concerns that the production of bitcoin was contributing to the consumption of fossil fuels, against the company's mission of encouraging the transition to sustainable energy. After the announcement, the price of bitcoin dropped around 12%. Musk later noted that Tesla would resume bitcoin payments if there was confirmation of at least 50% clean energy usage by bitcoin miners. Despite later reaching this milestone, Tesla did not return to accepting bitcoin. By July 2022 Tesla had sold about 75% of its bitcoin holdings at a loss, citing that the cryptocurrency was hurting the company's profitability.

Between May 2023 and February 2024, almost all major North America EV manufacturers announced plans to switch to Tesla's North American Charging Standard adapters on their EVs by 2025, which is expected to be a stable source of recurring revenue for Tesla. In November, Tesla started shipping the Cybertruck, produced from Gigafactory Texas.

In April 2024, the company announced it was laying off 10% of its employees. In June, the company moved its incorporation from Delaware to Texas. In October, the company unveiled a concept version of two autonomous vehicles – the Cybercab and Robovan – and detailed that both would be an integral part of a Tesla ridehailing service called the Tesla Network, a future service it had previously teased in 2019.

In December 2024, a Delaware court rejected Musk's $56 billion pay package from Tesla, ruling that it was not properly approved by the company's board. The decision arose from a lawsuit by Tesla shareholders who claimed the compensation was excessive and not aligned with performance metrics.

By February 2025, Tesla saw large decreases in its stock price and sales across Europe widely attributed to Musk's political advocacy and embrace of far-right politics. Polling found that Musk's ties to United States President Donald Trump and his Department of Government Efficiency were strongly correlated to decreasing views of Tesla, and triggered multiple protests, vandalism, gunfire, and arson at Tesla stores and charging stations. By March 7, Tesla's stock had decreased every week for seven straight weeks since Musk joined the Trump administration, making it the longest losing streak for Tesla in 15 years as a public company. On March 29, over 200 protests against Tesla were held worldwide.

In July 2025, Tesla released a software update adding the artificial intelligence (AI) chatbot Grok to its vehicles. While the update provides in-car chatbot functionality, it does not give Grok control over vehicle functions. The same month, Tesla opened its first showroom in India at the Bandra-Kurla Complex in Mumbai, showcasing the Model Y as its debut offering. In August, Tesla integrated Deepseek and Bytedance 's Doubao AIs into Chinese models. Unlike vehicles equipped with Grok, AI in Tesla's Chinese vehicles may be used to control vehicle functions, as well as act as a chatbot.

In December 2025, Tesla's UK registrations fell by more than 29% year-on-year. UK sales also fell by 8.9% year-on-year.

In January 2026, the title of world's largest battery electric vehicle manufacturer was lost to Chinese competitor BYD after full year 2025 deliveries were reported by both companies (2,256,714 vs 1,636,129 BEV sales).

On January 28, 2026, Musk stated that Tesla would discontinue the Model S and Model X in the second quarter of 2026 to focus on manufacturing the Optimus robot.

In March 2026, Elon Musk unveiled a joint project between Tesla and xAI. The project pairs xAI's Grok large language model, acting as a high-level navigator with a Tesla-developed AI agent that processes real-time computer screen video and keyboard and mouse actions.

On March 21, 2026, SpaceX announced the project to build Terafab, a joint project with Tesla, SpaceX and xAI, to build a large semiconductor fabrication project centering on the construction of a vertically integrated "mega-fab" designed to produce more than one terawatt (one trillion watts) of artificial intelligence compute capacity per year, encompassing advanced logic chips, memory modules, and packaging technologies.