Trade Desk, Inc.

Expanded integrations with Veeva Crossix and IQVIA Digital bring more granular healthcare insights closer to media decisioning NEW YORK--(BUSINESS WIRE)-- The Trade Desk, a leading global advertising technology company, today announced expanded integrations with healthcare analytics and measurement providers Veeva Crossix and IQVIA Digital. The enhancements give pharma advertisers more granular insights into campaign performance and new ways to apply those insights to media optimization and decisioning.Pharma analytics has traditionally focused on evaluating campaign effectiveness and identifying optimization opportunities outside the platform environment. The Trade Desk is helping shrink the gap between insight and action by bringing more healthcare data, greater choice and more granular measurement and optimization closer to media decisioning, giving advertisers the ability to apply learnings and make optimizations while campaigns are still running.Instead of relying on a single campaign-level result, advertisers can gain a more detailed view of which parts are performing better and shift bidding and optimization decisions to maximize outcomes. For example, a pharma marketer could evaluate audience quality by site, geography or device type, connect media exposure to outcomes such as new-to-brand prescriptions, and automatically shift spend to maximize the impact of each media dollar.“Pharma marketers need more signal closer to their platform decisioning, and they need the flexibility to define what success looks like for their business,” said Elizabeth Keenan, GM, Client Services, The Trade Desk. “By giving advertisers greater choice in the data, measurement partners and outcomes they use, we’re helping them invest with more confidence and make every media decision work harder.”Crossix is making in-platform optimization with frequent updates against advertiser KPIs, accelerating the loop between campaign execution and optimization. Crossix is also expanding the optimization KPIs advertisers can incorporate into media decisioning. Advertisers can currently optimize in-platform toward Audience Quality (AQ) and cost per target reach, with Gross NBRx optimization metrics coming in Q4. A new weighted KPI capability, also expected in Q4, will allow advertisers to combine Crossix AQ and Gross Conversion data to optimize toward the mix of outcomes most relevant to their campaign objectives.“Pharma marketers want automated solutions to maximize the impact of their campaigns – a tighter loop between their media investments and real-world health outcomes enables that at scale,” said Dan Stein, SVP, Crossix Analytics Partnerships. “Making Crossix optimization analytics available within The Trade Desk bidding algorithms helps advertisers use the signals that matter most to their business to better inform campaign optimization.”IQVIA Digital is helping make the view of performance more granular. Advertisers can currently optimize in-platform toward AQ and cost per target reach. Enhancements coming in Q4 will add AQ measurement by site, geography and device type, as well as new-to-brand prescription (NBRx) measurement. These insights can help advertisers identify where they are reaching the most relevant audiences and make more precise optimization decisions.“Healthcare marketers increasingly need measurement that goes beyond determining whether a campaign worked to explain what is driving performance,” said Justin Rosen, Head of Measurement Product, IQVIA Digital. “Bringing more granular IQVIA Digital measurement into The Trade Desk can give advertisers a clearer view of campaign performance and help them translate those insights into more informed media decisions.”The Trade Desk also supports multi-provider HCP d

LOS ANGELES--(BUSINESS WIRE)-- The Trade Desk, Inc. (“The Trade Desk,” the “Company” or “we”) (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced financial results for its second quarter ended June 30, 2026. “This quarter did not meet the standard we set for ourselves, but it has reinforced our belief that we are focused on the right opportunities for the future,” said Jeff Green, Co-Founder and CEO of The Trade Desk. “Marketers are navigating a complex environment, but complexity increases the value of decisioning, measurement and AI. We have a clear understanding of the factors that impacted our performance, and we are taking decisive action to strengthen our execution, upgrade our platform, and sharpen our focus on the areas where we can create the greatest value. While there is work ahead, I am confident our actions will help marketers drive better business outcomes and support the shift of media budgets toward the open internet.” Second Quarter 2026 Financial Highlights: The following table summarizes the Company’s unaudited consolidated financial results for the three and six months ended June 30, 2026 and 2025 ($ in millions, except per share amounts): Three Months Ended June 30, Six Months Ended June 30, 2026 2025 2026 2025 GAAP Results <td class="bwvertalignb

LOS ANGELES--(BUSINESS WIRE)-- The Trade Desk, Inc. (NASDAQ: TTD), a leading global advertising technology company, today announced it will release financial results for the second quarter ended June 30, 2026 after the market closes on Thursday, August 6, 2026. The Trade Desk will host a webcast and conference call to discuss its second quarter financial results at 2:00 P.M. Pacific Time. Webcast and Conference Call Details When: August 6, 2026 at 2:00 P.M. Pacific Time (5:00 P.M. Eastern Time). Webcast: A live webcast of the call can be accessed from the Investor Relations section of The Trade Desk’s website at http://investors.thetradedesk.com/. Following the call, a replay will be available on the company’s website. Dial-in: To access the call via telephone in North America, please dial 877-545-0320. For callers outside the United States, please dial 1-973-528-0002. Participants should reference the conference call ID code “515323” after dialing in. Audio replay: An audio replay of the call will be available beginning about two hours after the call. To listen to the replay in the United States, please dial 877-481-4010 (replay code: 54293). Outside the United States, please dial 1-919-882-2331 (replay code: 54293). The audio replay will be available via telephone until August 13, 2026. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fchannel%2FUCepu1fEfXlB39NF13-yiqew&amp;esheet=54575298&amp;newsitemid=20260722483300&amp;lan=en-US&amp;anchor=YouTube&amp;index=6&amp;md5=414687e3501e3b6f86781489920769c7" rel="nofollow" shape="rec

VENTURA, Calif.--(BUSINESS WIRE)-- The Trade Desk, a leading global advertising technology company, today announced the appointment of Ron Lamprecht as Chief Business Development Officer and Senior Vice President. In this newly created role, Lamprecht will build strategic partnerships that expand our market opportunity, develop new commercial models and enterprise-wide global opportunities. He will report to Chief Operating Officer Vivek Kundra and be based in New York City. Lamprecht brings more than 25 years of experience driving growth and strategic partnerships across the technology and media industries. Most recently, he spent seven years as Director of Corporate Business Development at Amazon leading strategic initiatives and partnerships. Prior to Amazon, Lamprecht held a variety of leadership roles over an 18-year career at NBCUniversal, including Executive Vice President of Digital Enterprises. "Ron has a proven track record of building strategic partnerships and identifying new opportunities that create long-term value," said Vivek Kundra, Chief Operating Officer at The Trade Desk. "As advertisers and media owners navigate a rapidly evolving landscape, we're investing in the relationships and capabilities that will help our clients grow. Ron's deep experience across technology, media, and enterprise business development makes him the ideal leader to help accelerate our next phase of growth." "The advertising industry is entering an exciting new era, and The Trade Desk is uniquely positioned to help shape its future," said Lamprecht. "I've long admired the company's commitment to innovation, customer success and the open internet. I'm excited to join this exceptional team and work alongside our partners to deepen strategic relationships, unlock new opportunities for growth and help drive the next chapter of the company's success." The newly created role reflects The Trade Desk's continued investment in expanding strategic partnerships and accelerating long-term growth across the global advertising ecosystem. Lamprecht will start on July 27th. His hire follows the recent appointments of Nate Olmstead as Chief Financial Officer, Sarah Gavin as Chief Marketing Officer, Executive Vice President and Kristi Argyilan as Chief Commercial Officer, Executive Vice President, further strengthening The Trade Desk's executive leadership team as the company enters its next phase of growth. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetrad​edesk​.com or follow us on Facebook, <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FTheTradeDesk&amp;esheet=54572304&amp;newsitemid=20260717177164&amp;lan=en-US&amp;anchor

Industry veteran brings decades of marketing, data and digital transformation experience to help brands maximize business outcomes in the AI era VENTURA, Calif.--(BUSINESS WIRE)-- The Trade Desk, a leading advertising technology company, today announced that Vinny Rinaldi has joined the company as Vice President of Client Strategy & Growth. In this role, Rinaldi will partner closely with marketers to help them unlock greater value from data-driven advertising, navigate the rapidly evolving media landscape and accelerate business growth through the premium open internet. Rinaldi will report to Chief Operating Officer, Vivek Kundra.Rinaldi joins The Trade Desk with more than two decades of experience leading marketing transformation initiatives for some of the world's most recognizable brands. Most recently, Vinny served as Vice President of Consumer Connections at The Hershey Company. Prior to that, he’s worked on both agency and technology side, with stints at Amazon, Google, GroupM and Dentsu. Throughout his career, he has helped organizations modernize their marketing capabilities, connect data and technology investments to measurable business outcomes, and build customer-centric strategies that drive long-term growth."The future of advertising belongs to marketers who can combine data, technology and human expertise to make smarter decisions," said Jeff Green, CEO and Co-Founder of The Trade Desk. "Vinny understands what it takes to help brands transform themselves for that future. He brings a unique combination of strategic vision, marketing expertise and customer focus that will help our clients thrive as AI reshapes our industry."At The Trade Desk, Rinaldi will work with brands and agency partners to develop growth strategies that leverage the company's industry-leading technology, data-driven decisioning capabilities and premium open internet inventory. He will also advise customers on emerging opportunities across connected TV, retail media, digital audio and other high-growth channels as AI continues to reshape advertising."The advertising industry is entering a new era where marketers have unprecedented opportunities to make every advertising dollar work harder," said Rinaldi. "The Trade Desk has consistently led the industry by giving marketers more transparency, more control and better performance. I'm excited to join the team and help customers harness data, technology and AI to achieve stronger business outcomes."Rinaldi's appointment reflects The Trade Desk's continued investment in helping marketers navigate an increasingly dynamic advertising ecosystem while driving measurable growth through objective, data-driven media buying.He starts on July 27th. His hire follows the recent appointments of Nate Olmstead as Chief Financial Officer, Sarah Gavin as Chief Marketing Officer, Executive Vice President and Kristi Argyilan as Chief Commercial Officer, Executive Vice President, further strengthening The Trade Desk's leadership team as the company enters its next phase of growth.About The Trade DeskThe Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.thetradedesk.com%2F&amp;esheet=54551781&a

Industry veteran joins as a pioneer of retail and commerce data; Argyilan is third new C-level hire in recent months VENTURA, Calif.--(BUSINESS WIRE)-- The Trade Desk, a leading global advertising technology company, today announced the appointment of Kristi Argyilan as Chief Commercial Officer and Executive Vice President. Argyilan will lead The Trade Desk’s data partnerships team, including identity, measurement, retail media, governance and more. She will report into founder and CEO, Jeff Green and be based in San Francisco.Argyilan joins The Trade Desk as one of the advertising industry's most respected leaders in retail media and commerce. Most recently, she served as Global Head of Advertising at Uber, where she led the company's global advertising business. Prior to Uber, she held senior leadership roles at Albertsons Media Collective, Roundel and IPG Mediabrands, helping shape the evolution of retail media and commerce marketing. She also serves on the board of LiveRamp."Advertising is entering one of the most important periods of innovation in its history, as brands look for partners who can help them navigate rapid change while creating lasting competitive advantage," said Jeff Green, founder and CEO of The Trade Desk. "I've long admired Kristi's work through our partnership and know she's exactly that kind of leader. She has an exceptional ability to bring together customers, partners and teams around a shared vision - and then turn that vision into measurable business growth. I'm thrilled to welcome her to The Trade Desk, where she'll help our clients seize the opportunities created by AI, commerce, and the open internet while strengthening the ecosystem that makes that innovation possible."Widely recognized as one of the pioneers of the retail media industry, Argyilan has spent more than a decade driving innovation at the intersection of commerce, retail data and advertising. Her appointment reflects The Trade Desk's continued investment in helping brands, retailers and media owners unlock the full value of data-driven advertising across the open internet."The advertising industry is at an inflection point, and The Trade Desk is uniquely positioned to help marketers navigate what's next," said Argyilan. "I've long admired Jeff and the company's commitment to innovation, transparency and the open internet, as well as its relentless focus on customer success. I'm excited to join this exceptional team and work alongside our clients and partners around the world as we help them unlock new opportunities for growth through data-driven advertising, measurement and decisioning.”Argyilan will start on July 27th. Her appointment follows the recent additions of Nate Olmstead as Chief Financial Officer and Sarah Gavin as Chief Marketing Officer, Executive Vice President, further strengthening The Trade Desk's executive leadership team as the company enters its next phase of growth."We've always believed that great companies are built by exceptional people,” continued Green. “The leaders we've welcomed over the past month bring world-class experience, fresh perspectives and an unwavering commitment to our customers. As AI transforms advertising and the open internet enters its next phase of growth, their leadership will help ensure we continue building the products, partnerships and capabilities our clients need to succeed for years to come."About The Trade DeskThe Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabiliti

Advertising industry veteran brings decades of marketer-focused leadership and deep AI expertise to The Trade Desk's board VENTURA, Calif.--(BUSINESS WIRE)-- The Trade Desk (Nasdaq: TTD), the world's leading independent advertising technology company, today announced the appointment of Penry Price to its board of directors.Price brings more than two decades of experience across the advertising industry, including as the Vice President of Marketing Solutions at LinkedIn and as President at Dstillery. Prior to that, he was the Vice President of Agency Sales and Partners at Google, where, among other strategic initiatives, he was a key leader of the DoubleClick acquisition. That range has given him direct insight into how marketers operate across different parts of the internet and an appreciation for the importance of the open internet to their success. He is currently applying that perspective as Co-Founder of 37Arc, a workflow intelligence company focused on how artificial intelligence is changing the speed and execution of marketing.“Penry has dedicated his career to serving marketers. Through every major shift this industry has faced, he has delivered for them at scale across some of the world’s largest ad platforms,” said Jeff Green, CEO and Co-Founder of The Trade Desk. “He shares our conviction that technology has to serve the marketer first and that putting marketers first is good business. We are excited to have his tech expertise and love for customers in our boardroom.”Across his career, Price built deep experience within the agency channel, working closely with agencies as they navigated the shift from traditional to digital media. He is the Founder and managing partner of Charcoal Advisors and has served on the board of directors of Church & Dwight since 2011, where he chairs the Compensation and Human Capital Committee and serves on its Executive and Audit Committees.“The Trade Desk has built the infrastructure that gives marketers real ownership over their advertising,” said Price. “I've spent my career serving marketers, and it’s clear to me that the open internet is more critical than ever for advertisers as AI reshapes this industry. I look forward to helping guide that work.”Price holds a B.A. in History from Hobart College.About The Trade DeskThe Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, X, and <a href="https://cts.businesswire.com/ct/CT?id=

Integrations with leading travel, hospitality, and commerce media platforms help advertisers unify campaign activation, measurement, and optimization across the open internet NEW YORK--(BUSINESS WIRE)-- The Trade Desk, a leading global advertising technology company, today announced the continued expansion of its commerce media ecosystem through a growing network of integrations with leading travel media, hospitality, mobility, and online travel agency (OTA) platforms. The integrations strengthen The Trade Desk’s ability to help advertisers activate data-driven campaigns across the open internet using high-intent commerce and travel signals that influence consumer decisions from discovery to consideration to purchase. The growing ecosystem features integrations with travel and hospitality leaders including Booking Holdings brands Booking.com, Agoda, KAYAK, and Priceline, along with MARRIOTT MEDIA, Uber Advertising, and Kinective Media by United Airlines. With these additions, The Trade Desk is now integrated with a majority of travel media networks, aggregating travel signals across the open internet. These partnerships build on The Trade Desk’s broader commerce media ecosystem across leading retail media platforms including Albertsons Media Collective, CVS Media Exchange, Dollar General Media Network, Instacart Ads, Kroger Precision Marketing, Roundel Media, Walgreens Advertising Group, and an expanding network of commerce media

Interim CMO Anna Sayre to resume previous role as SVP, Global Brand Marketing VENTURA, Calif.--(BUSINESS WIRE)-- The Trade Desk, a leading global advertising technology company, today announced the appointment of Sarah Gavin as Chief Marketing Officer and Executive Vice President. Gavin will lead The Trade Desk's marketing organization, overseeing global brand, communications, customer marketing, and demand generation efforts. She will play a key role in elevating the company's market presence, deepening engagement with customers and partners, and advancing its vision for the open internet. Gavin joins the company on June 15, based in their Bellevue office, and will report directly to CEO and Founder Jeff Green.Most recently, Gavin served as Chief Communications Officer and Interim Chief Marketing Officer at Zendesk, where she helped lead the company's transformation into an AI-powered customer service leader. Previously, she led global narrative strategy for Google Cloud, helping position the business at the forefront of the generative AI era. Before that, she spent more than a decade at Expedia Group, serving as Chief Communications Officer and Senior Vice President of Global Communications and Corporate Brand, where she guided the company through significant growth and transformation. Gavin brings extensive experience across brand, product marketing, demand generation, customer marketing, and integrated communications, with a proven track record of helping technology companies navigate periods of rapid change.“The future of advertising will be shaped by marketers who embrace innovation, transparency, and the full potential of the open internet,” said Jeff Green, CEO and Founder of The Trade Desk. “The Trade Desk is uniquely positioned to help lead that future, and Sarah is the right leader to help us tell that story. She combines world-class marketing and communications expertise with a deep understanding of technology and business strategy. I'm excited to welcome Sarah to The Trade Desk as we continue to expand our leadership position and drive real growth for our clients.”“The Trade Desk has earned the trust of the world's leading marketers by helping them navigate an increasingly complex advertising landscape,” said Gavin. “What stands out to me is not only the strength of the platform and vision, but the company's relentless focus on customer success. As both technology and consumer behavior continue to evolve, there is an incredible opportunity to help marketers better understand the value of the open internet and the role The Trade Desk plays in driving growth. I'm thrilled to join Jeff and the team and help amplify that story around the world.”Gavin's appointment follows the recent hiring of Chief Financial Officer Nate Olmstead, underscoring The Trade Desk's continued investment in leadership as the company advances its long-term growth strategy. Anna Sayre, who served as Interim Chief Marketing Officer during the transition, will return to her role as Senior Vice President of Global Brand Marketing.About The Trade DeskThe Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.thetradedesk.com%2F&amp;esheet=54551781&amp;newsitemid=202