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The company was founded in 2014 and went public via on May 12, 2017. Their losses were $59.6 million that year.
In April 2020, the company received a $6.5 million in federally backed small business loans from Sunwest Bank as part of the Paycheck Protection Program. The company received scrutiny over this loan, which meant to protect small and private businesses. Washington Post noted the high compensation to the Steelberg brothers.
In May 2020 Veritone announced it would return the full $6.5 million loan and issued a statement that it had "adequate financial flexibility and additional avenues to maintain our capital position."