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Happydemics, the brand lift measurement platform, has announced a new agreement with TiVo Ads, the cross-platform advertising company, to become its brand lift measurement partner across Europe. The partnership will add independently verified brand lift to TiVo Ads’ measurement capabilities, giving advertisers and agencies a clearer view of not only where their ads were delivered,… Continue reading TiVo Ads Chooses Happydemics for Brand Lift Measurement The post TiVo Ads Chooses Happydemics for Brand Lift Measurement appeared first on Xperi.

Today, TiVo Ads launched an enhanced U.S. TV Viewership Data offering, combining its deterministic set-top box (STB) data with automatic content recognition (ACR) data in a single, session-level data feed. Building on more than 15 years of experience in TV data licensing, TiVo Ads provides data, measurement and analytics partners with a scaled and diversified… Continue reading TiVo Ads Launches Enhanced U.S. TV Viewership Data Offering, Unifying STB and ACR Data in a Single Feed The post TiVo Ads Launches Enhanced U.S. TV Viewership Data Offering, Unifying STB and ACR Data in a Single Feed appeared first on Xperi.