Income statement waterfall. Green diagonal stripes add to the running result, red diagonal stripes subtract from it, and a thin axis line marks the loss-zone boundary.
- Revenue: $3.9M. Running result $3.9M. Revenue: $3.9M.
- Cost of revenue: −$3.36M. Running result $538K.
- Gross profit: $538K. Running result $538K.
- General and administrative: −$675K. Running result −$137K.
- Selling: −$34K. Running result −$171K.
- Advertising and marketing: −$149K. Running result −$320K.
- Operating income: −$320K. Running result −$320K.
- Other expense: −$223K. Running result −$543K.
- Pre-tax loss: −$543K. Running result −$543K.
- Income tax benefit: $0. Running result −$543K.
- Net loss: −$543K. Running result −$543K.
