ServiceNow, Inc.

ServiceNow was founded as Glidesoft, Inc. in 2003 by Fred Luddy, and later incorporated in California in 2004. Luddy had previously served as chief technology officer (CTO) for Peregrine Systems, an enterprise software company based in San Diego, until 2002. In founding the company, Luddy intended to provide the same services previously available from the then defunct Peregrine Systems.

Luddy was the only employee until mid-2005 when US$2.5 million in venture financing from JMI Equity allowed Glidesoft to hire five additional people. In 2006, the company changed its name to Service-Now.com. In 2007, ServiceNow reported an annual revenue of US$13 million and opened its first Silicon Valley office, in San Jose. 2007 was also the first year that the company "went cash flow positive".

As of January 2011 [update], the company had 275 employees in its San Diego, Chicago, New York, Atlanta, London and Frankfurt offices, as well as a partnership with Accenture who had more than 100 ServiceNow consultants. At this time, the company was sometimes known as "Service-now". By April 2011, the company had named Frank Slootman as chief executive officer.

In June 2012, ServiceNow became a publicly traded company following a US$210 million IPO. Shortly thereafter, the company relocated its headquarters from San Diego to Santa Clara, California. It was taken public by Morgan Stanley one month after it took Facebook public.

In October 2019, the company announced that CEO John Donahoe would be succeeded by Bill McDermott, formerly CEO of SAP SE at the end of the calendar year. In January 2020, Bill appointed Gina Mastantuono as Chief Financial Officer. Under her leadership, ServiceNow crossed $10 billion in revenue in 2024 and grew its subscription revenue at a 26% compound annual growth rate from 2020 to 2024, earning the company a spot on the Fortune 500 list. Mastantuono was named President while continuing as CFO in 2025.

In May 2023, Nvidia announced a partnership with ServiceNow to include AI services in help desk software for corporations. As of December 2023, the number of employees in ServiceNow was estimated to be around 23,000.

In 2024, the platform was reported to have leaked potentially highly confidential data from the "knowledge base" module of over a thousand corporate users due to a misconfiguration of its access control settings. In October 2024, the company announced its plans to invest $1.5 billion in the UK. Its data centers there are located in the cities of London and Newport, Wales. In September 2025, ServiceNow announced that it was opening a new office in West Palm Beach, Florida. In January 2026, the company announced partnerships with Anthropic and OpenAI to add those companies' large language models into its AI platform to add agentic AI features.

Acquisitions

July 2013: Mirror42, an Amsterdam -based software developer

July 2014: Neebula Systems, an Israeli cloud computing tools company

February 2015: Intréis

June 2016: Brightpoint Security

January 2017: Machine learning startup DxContinuum

October 2017: San Diego human-centered design firm Telepathy; the acquisition doubled the size of ServiceNow's internal design agency, the Design Experience Organization

October 2017: SkyGiraffe, an enterprise mobility company backed by Microsoft Ventures. SkyGiraffe formed the basis for ServiceNow's Mobile Platform, released in March 2019.

April 2018: VendorHawk, a software-as-a-service management company

May 2018: AI startup Parlo

October 2018: Data analytics company, FriendlyData

May 2019: Appsee Ltd., an in-app mobile analytics startup

November 2019: Fairchild Resiliency Systems

January 2020: Loom Systems, Passage AI, and Attivio

June 2020: Sweagle

November 2020: Element AI

March 2021: Intellibot

May 2021: Lightstep

August 2021: Swarm64 and Mapwize

October 2021: Gekkobrain

June 2022: Hitch

October 2022: Era Software

July 2023: AI-powered platform G2K

December 2023: UltimateSuite

March 2024: 4Industry

July 2024: Raytion GmbH

November 2024: Mission Secure

January 2025: Cuein AI

February 2025: Quality 360 °

March 2025: Moveworks

April 2025: Logik

May 2025: Data.World

December 2025: Veza

December 2025: Armis

February 2026: Pyramid Analytics

March 2025: Traceloop

April 2026: Armis

July 2026: Ai.Work

September 2026: Sweep