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Willamette Valley Vineyards was founded by Jim Bernau and Don Voorhies. In 1997, Willamette Valley Vineyards merged with Tualatin Estate Vineyards, which was established by Bill Fuller in 1973.
The winery was established via an early crowdfunding campaign. In 1989, around 1,200 shareholders invested an average of $1,700 each in an unlisted stock offering approved by Oregon regulators. By 1993, the number of shareholders had grown to 4,500 and many shareholders were directly involved with operations, collectively donating 6,000 to 7,000 hours of labor per month. Over 300 shareholders passed an OLCC class to be certified to pour wine in the tasting room. The winery is now listed on the NASDAQ under the symbol WVVI.
In 2021, the winery hosted the season 18 finale of Bravo's Top Chef: Portland.